11/04/2026
74% of agents haven’t closed a single transaction yet this year accoridng to NAR.
The market has changed. Fewer homes, longer days on market, harder conversations. Most of us have noticed. The better question is: have you decided to change as well?
Being prepared for next year is more important now than ever. Knowing your zone of genius for generating business, and creating leverage to remove your least important tasks is where you need to start.
AI is not the threat. It’s the leverage that gives you back time for what you do best, being in relationship with people and becoming the consultant your clients actually need.
The agents who learn to show up this way are going to own more of the business.
What are you changing your business to crush it next year?