Liz Penner

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Liz Penner I am proudly licensed as an Associate Broker with Sutton Premier Realty. I have been a real estate salesperson serving the Fraser Valley since 2006.

I specialize in helping people make intelligent and profitable real estate investments. Currently on the lookout to join a kick ass commercial team where I can make a meaningful contribution as a commercial real estate salesperson trainee. As a veteran realtor and a recent graduate of KPU's Entrepreneurial Leadership Degree I've got plenty to offer including strong sales skills, a love of technology and extensive experience working in a team environment. Acting as a commercial realtor will allow me to utilize my recent business training, background in accounting and experience in the real estate industry to produce results. Some of my more notable qualifications include:
-10-year Master Medallion Award from the Fraser Valley Real Estate Board, currently ranked number 200 in the Fraser Valley for units sold.
-BBA in Entrepreneurial Leadership with a focus on business analysis. Awarded scholarships throughout KPU for academic performance including KPU's women in leadership award.
-Background in Accounting with several years of experience working as an accounting technician preparing full cycle financial statements using Caneware, Caseview, Excel and Simply Accounting.
-Proficient in computer programs used for graphic design, website creation, and marking including. Photoshop, WordPress site creation, and SEO Analysis.
-Training in business analysis including profitability ratios, cash flow statements, ROI analysis, creation of financial projections, examination of the functional areas of business operations, and project management.
-Expert in all functional areas of real estate sales, computer programs required and marketing of properties. I am looking for a collaborative team, with a focus on excellence, that is willing to train and can make use of the skills I have to offer.

10/29/2026

In Half-Empty Rooms

There's a little brick building, quite unassuming, just down 104th Avenue in Surrey. If you're a Realtor in the Fraser Valley, then you probably know what I'm talking about.

The building has a long history, and it's been many things to a lot of people, but for me, it's always been a warm and welcoming place.

It's where I first attended a new member orientation seminar after getting my real estate licence. I remember signing up for the wrong day and how kind Jeanette in Education was when I asked her to change the course date. I remember taking my first listing and screwing up the paperwork, and having Cheryl in MLS walk me through how to correct it. I can recall listing a property for sale and putting the wrong price on it, and having Sonia from MLS call me to fix it. And I can even remember rushing into the Real Estate Board and having Louis walk me through how to fix my lockbox.

I remember the old-fashioned lunch-and-learns that cost $10 and came with a free lunch, where we would gather to learn about some new technology or another.

And through all of those experiences, I remember it being a warm and inviting place. These are the moments that matter because they involve extrodinary acts by people whose genuine warth and kindness I am grateful for.

I recall when I graduated with my BBA, I became excited about teaching, and I was hired by the Fraser Valley Real Estate Board to do just that. I had the extraordinary privilege of writing three courses and co-authoring a fourth, and I even got to teach those classes for a time, which was incredibly fun.

If you haven't been to the Fraser Valley Board, there is a teaching theatre. It is a beautifully appointed room that is in pristine condition, despite having been constructed decades ago. It's always three degrees too cold, but the coffee is always warm and the company is grand.

For a short time, too short by half, I got to teach the Realtors there. And what an amazing privilege that was, because the Realtors of the Fraser Valley are smart. Damn smart. And I'm pretty sure that during my time teaching, I learned more from them than they learned from me.

Standing at the front of that room, talking with the Realtors, we conversed, we questioned, we debated, and more than anything, we created new ideas. And as those ideas emerged, they expanded over time. I took them home with me, thought about them, researched them, and eventually wrote them into a textbook.

I presented that textbook to Taylor & Francis, one of the world's leading academic publishers. They took my work and sent it for peer review. It was reviewed by an instructional designer at BCIT, a psychologist at SFU, and a senior academic leader at NYU. The book was approved as a textbook considered suitable for graduate-level study.

And that information and those ideas, were born out of conversations that happened in a half empty rooms in little basement at the Fraser Valley Real Estate Board. It happened with Realtors who had taken time out of their busy schedules to attend a class. I find that extraordinary.

And now that book comes out in just three weeks. As I reflect on that book, and my first one, I find myself feeling incredibly grateful for those conversations and the time we spent together.

And now that I've gotten that out of the way, if you're still reading, my time teaching at the Fraser Valley Real Estate Board has come to a close.

I'm enormously grateful to the Board, and I loved my time teaching there.

But at the moment, the Fraser Valley Board is embroiled in legal challenges and disagreements, and a great deal of its attention seems to be directed toward settling those disagreements. And to a certain extent, the people involved in those disputes deserve to have their concerns heard and their disagreements properly managed.

I don't begrudge them that.

But to write is a reckless act of laying oneself bare on paper. Writing a book isn't a conversation, it is a statement. And once made you can't go back and explain yourself or clarify what you meant. Once written a book is endlessly open to scrutiny, criticism, and rebuke.

And if I were being honest, writing terrifies me. I feel nervous with every word and statement. To do this has taken courage and strength that I barely have. It has been hard enough to do this without encouragement, and even harder to do it under the weight of doubt.

And the world is large, and life is short, and I need to be somewhere, and with people, who actually believe in me. And dear FVREB, you seem awfully busy sorting out disagreements.

So for now I walk the long winding road of life. I wish you well on your journey. But mind leads in a different path.

It’s official: LizPenner.com 2.0 has launched.You may now abandon your doomscrolling, step out of the lineup you weren’t...
08/16/2026

It’s official: LizPenner.com 2.0 has launched.

You may now abandon your doomscrolling, step out of the lineup you weren’t standing in, and release the anticipation you weren’t feeling.

It’s fearless, bold, unapologetically original—and unashamedly asking you for money.

So check it out. Prepare to be convinced or offended.

That’s the fun of it.

Lizpenner.com

Economic forecasts, do builders need them? Economic forecasts are becoming very popular in real estate. Project Marketin...
03/09/2026

Economic forecasts, do builders need them?

Economic forecasts are becoming very popular in real estate. Project Marketing Brokerages produce outlook reports. And there's no question that these reports contain valuable data.

But after spending the last three years teaching classes to home builders, I’ve noticed something interesting. Builders are usually asking a very different set of questions.

They want to know:
-whether labour costs are rising
-how long permits are taking in a particular municipality
-whether zoning changes are coming
-what it will actually cost them to build on a specific piece of land.

In other words, they are less focused on macro forecasts and more focused on operational intelligence.

One builder shared a story with me that stuck. He had scheduled a meeting with an agent to talk about his business. The entire conversation ended up revolving around sales. But sales were not the issue he wanted to discuss. For builders, sales often happen at the very end of a long process. Before a home ever reaches the market, the average builder has already spent years navigating land acquisition, zoning, construction costs, and approvals.

The job is often less about flashy marketing and more about understanding the practical realities builders deal with every day. Sometimes it’s less about forecasts and more about walking the soil in a pair of dirty boots.

I wrote a blog about the evolving role of builder representatives and the kind of intelligence my students ask for:

Economic Forecasts vs. Dirt-Under-Your-Boots Intelligence by [email protected] | Mar 8, 2026 | Brokerage Leadership, Development & Land Use, Market Analysis, Uncategorized | 0 comments Economic Forecasts: Do the Builders Really Care? Recently, I have been noticing a growing trend among real estate....

Sales vs. Marketing: the ongoing battle.Most people assume the tension between sales teams and marketing teams is about ...
03/08/2026

Sales vs. Marketing: the ongoing battle.

Most people assume the tension between sales teams and marketing teams is about personality clashes or competing egos. But the reality is usually more structural than that. While researching personality traits for my first book, I noticed that sales professionals and marketing professionals actually share many characteristics. Both groups tend to be outgoing, persuasive, and comfortable communicating with people.

Where they diverge is in how they approach ideas. Marketing teams are often responsible for creating and defending the strategic vision. Sales teams are responsible for taking that vision into the market and testing whether it actually works with customers.

The friction often begins when the market pushes back.
Sales hears objections and wants to adjust the strategy. Marketing believes the strategy hasn’t been fully executed yet. Without a clear process for interpreting feedback, the conversation can quickly turn into opinion versus opinion.

In my second book, I explored objection management from a different perspective. Instead of seeing objections as something sales must overcome, I looked at them as data points that can help organizations refine their product and strategy.

When companies create systems to collect and interpret those signals, the relationship between sales and marketing changes dramatically. Instead of debating opinions, both sides can focus on the same question.

What is the market actually telling us? I wrote a short blog exploring the dynamic and how organizations can bridge the gap.

Sales vs. Marketing: The Ongoing Battle by [email protected] | Mar 8, 2026 | Books, Brokerage Leadership, Development & Land Use, Professional Education, Uncategorized | 0 comments The Disagrements Between Sales and Marketing Sales vs. Marketing: The Ongoing Battle While writing my first book, Lead...

Not too long ago, I shared that my first book, Leadership in Real Estate, was going to print.But every book needs a home...
03/05/2026

Not too long ago, I shared that my first book, Leadership in Real Estate, was going to print.

But every book needs a home — so I built one. I’ve launched a new site where my writing will live, including my first book and previews of the next two I’m working on. The site brings together my work on life and business, and outlines my services in writing, instruction, and change management.
You’ll find essays on customer service, leadership, real estate strategy, and the psychology behind how we build strong professional relationships.

So without further ado, here it is:

👉 https://lizpennerwrites.com/

The next two books explore recruitment, retention, influence, and the human side of brokerage leadership. I’ll be sharing excerpts and ideas from both in the months ahead.

More to come.

I’ve been working on my second book for a while now, and it’s nearly complete—which, in publishing terms, means I’m prob...
03/05/2026

I’ve been working on my second book for a while now, and it’s nearly complete—which, in publishing terms, means I’m probably less than halfway through the process.

At the moment, I’m continuing to write while the manuscript is out for peer review. That’s one of the stages many people don’t realize exists. Between proposals, reviews, revisions, editing, and approvals, there are a lot of steps that happen before a book ever reaches readers.

People ask me all the time what the publishing process looks like from an author’s perspective, so I thought I would share.

If you’re curious about what happens behind the scenes—from manuscript to publication—check out my latest blog post.

https://lizpennerwrites.com/the-process-pf-writing-a-book/

I’ll be instructing Personal Branding for Realtors this spring for the Fraser Valley Real Estate Board.This six-hour, PD...
03/01/2026

I’ll be instructing Personal Branding for Realtors this spring for the Fraser Valley Real Estate Board.

This six-hour, PDP-accredited course focuses on helping real estate professionals clarify their positioning, communicate their value with confidence, and build brands that reflect who they actually are — not just what they sell.

Strong personal branding isn’t about louder marketing. It’s about alignment, clarity, and consistency.

The class runs online on March 5 and May 6 from 9:00 a.m. to 2:30 p.m.

Details here:
👉 https://lizpennerwrites.com/upcoming-course-personal-branding-for-realtors/

Looking forward to the conversations.

Upcoming Course – Personal Branding For Realtors by [email protected] | Feb 28, 2026 | Professional Education | 0 comments Personal Branding for Realtors I’ll be instructing Personal Branding for Realtors for the Fraser Valley Real Estate Board this spring. This six-hour, PDP-accredited course ...

Not too long ago, I shared that my first book, Leadership in Real Estate, was going to print.But every book needs a home...
02/28/2026

Not too long ago, I shared that my first book, Leadership in Real Estate, was going to print.

But every book needs a home — so I built one. I’ve launched a new site where my writing will live, including my first book and previews of the next two I’m working on. The site brings together my work on life and business, and outlines my services in writing, instruction, and change management.
You’ll find essays on customer service, leadership, real estate strategy, and the psychology behind how we build strong professional relationships.

So without further ado, here it is:

👉 https://lizpennerwrites.com/

The next two books explore recruitment, retention, influence, and the human side of brokerage leadership. I’ll be sharing excerpts and ideas from both in the months ahead.

More to come.

Liz Penner Writing | teaching | advisory SERVICE in real estate and business. Liz Penner is a residential real estate professional, instructor, and author whose work operates at the intersection of market practice, professional education, and governance. With decades of active experience in the Fras...

✨ NEW PRICE: $799,000 ✨📍 201–16421 64 Avenue🛏 2 Bed + Den | 🛁 2 Bath | 📐 1,477 sq ftStunning corner-unit condo in the lu...
02/13/2026

✨ NEW PRICE: $799,000 ✨
📍 201–16421 64 Avenue
🛏 2 Bed + Den | 🛁 2 Bath | 📐 1,477 sq ft

Stunning corner-unit condo in the luxurious and exclusive Saint Andrews by Northview!

This gorgeous 2-bedroom + den home is spacious, private, and whisper-quiet, overlooking the courtyard with no neighbours on any side. Enjoy a large, private patio—perfect for relaxing or entertaining.

2 side-by-side parking stalls (near the elevator)
Level 2 EV charging available
2 large storage lockers

With ammenities that rival a country club this condo is a must see.

Check it out: https://lizpenner.com/just-listed-luxury-2-bedroom-corner-condo-in-cloverdale/

SOLD!Willoughby Heights Condo in the Hive Building!This one bedroom plus den condo featured a large walk-out patio and 2...
10/24/2025

SOLD!

Willoughby Heights Condo in the Hive Building!

This one bedroom plus den condo featured a large walk-out patio and 2 parking stalls.

Sold in just a few weeks, this exceptional condo is home to a new buyer.

Thinking of selling, I can help you get top dollar for your home.

Address

15483 104 Avenue
Surrey, BC
V3R1N(

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Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 9am - 8pm

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