08/25/2026
What is your home really worth? 🏡
It’s one of the most important—and sometimes most difficult—conversations in real estate.
What a seller invested in a home, what an online estimate says, and what today’s buyers are actually willing to pay can be three very different numbers.
In my latest article, I explain why the first weeks on the market matter so much, why “testing the market” can backfire, and how the right pricing strategy can create competition rather than chase it.
Your home is worth what a buyer thinks it is—and understanding that can make all the difference when it’s time to sell.
Read my latest article below. 👇
Why the price you choose may determine whether buyers ever walk through the door By John McHugh Your house may be beautiful. Your renovations may be spectacular. You may know exactly what you spent improving it. Here is the uncomfortable part: the buyer doesn’t care what your home is worth to you....