11/03/2026
One of the things I love about the Western industry is how all the different disciplines continue to find ways to come together.
In my conversation with Patty Tiberg, we spoke about how we're seeing it connect with other facets of Western heritage. Events that bring cow horse professionals and PRCA rodeo contestants together are a great example of how these partnerships introduce new audiences, strengthen relationships, and create more opportunities for everyone involved.
At the end of the day, it's about preserving our Western way of life, supporting the people who make it special, and creating a place for the next generation to carry it forward.