https://linktr.ee/crush*tinrealestate, https://crush*tinre.com/

Crush It In Real Estate

Name: Crush It In Real Estate
Address: Waltham, MA, 02452, US
Telephone: +18009246563
Price range: $
Rating: 4.9

Home
United States
Waltham, MA
Crush It In Real Estate

Call Directions Website

Realtors get REAL Tips from Anthony Lamacchia to grow their businesses! Most tips will be by video and there are multiple a week.
(387)

Like or Follow so you never miss out! This Crush It in Real Estate page was set up as a platform for Anthony Lamacchia and other trainers involved with training at Lamacchia Realty and Real Training Systems Inc. to publicly post videos with inside secrets of things they discuss at training. This will give the world an idea as to how the agents at Lamacchia Realty grow their business so substantially. We will be posting regularly with tons of content.

11/09/2026

South Florida bound! 🌴🎥 Filming a TV commercial with a celeb, a debate with Grant Cardone and Kevin Cooney in Miami, and whatever else Anthony manages to squeeze into the schedule. 😂

Stay tuned. There’s going to be a LOT of content coming out of this trip!

11/08/2026

We need to settle this once and for all. 😂

Is it REALTOR or REALITOR?
Is it REALTY or REALITY?

Swipe through, then tell us how YOU say them in the comments. And tag someone who needs to weigh in. 👀

11/07/2026

In November 2008, Anthony Lamacchia made one of the toughest decisions of his real estate career. He fired 22 sellers in just two days.

At the height of the global financial crisis, some sellers still believed their homes were immune to what was happening in the market.

After weeks of struggling with the decision, Anthony finally walked away from those relationships.

The result? He sold more homes in the following three months than he had in the previous three.

It's an important reminder for REALTORS that you can't control the market, and you can't always change a seller's expectations.

Sometimes the best business decision is knowing when to move on.

Have you ever had to walk away from a listing?

11/05/2026

One of Anthony Lamacchia's biggest advertising regrets came from a campaign that actually worked.

Back in 2011 and 2012, Anthony ran aggressive short sale advertisements that generated a tremendous amount of business. In fact, the revenue helped fund the company's transition into a brokerage model.

But there was a downside.

By focusing so heavily on one message, the advertising began to affect how people perceived the brand.

In this clip, Anthony reflects on what he would do differently and why even successful marketing campaigns need balance.

It's an important reminder for REALTORS and brokerage owners that building a lasting brand requires thinking beyond the next transaction.

This clip is part of How TV Became Our Growth Engine, available on the Crush It In Real Estate YouTube channel.

11/03/2026

How many times have you called a new buyer lead only to hear, "I'm just looking," or "I didn't mean to fill out that form"?

These responses are familiar to almost every REALTOR.

Anthony Lamacchia explains why trying to establish a lifelong client relationship during that first conversation is the wrong approach.

Building rapport and becoming a trusted real estate consultant are incredibly important, but there's a sequence to getting there.

First, you need to capture the lead's attention, navigate their initial objections, and give them a reason to keep talking.

Once you've earned their trust and demonstrated your value, that's when the long-term relationship begins.

11/02/2026

Are you being too nice to your real estate leads?

There's a difference between providing excellent customer service and sounding like you're desperate for an appointment.

Anthony Lamacchia shares a common mistake REALTORS make when speaking with new prospects: offering unlimited availability and letting the buyer dictate everything.

While it might seem helpful, that approach can undermine your authority before you've even met.

REALTORS need to communicate professionally, offer specific appointment options, and guide the conversation toward what buyers actually want: selection, value, and convenience.

It's not about being unavailable. It's about positioning yourself as a confident professional who knows how to help.

11/01/2026

Want to improve your lead conversion and make more appointments stick?

This excerpt from our real estate training courses highlights one of the simple strategies Anthony Lamacchia teaches REALTORS to help turn more appointments into actual meetings.

Booking an appointment is a win, but it's not the finish line.

Every day between scheduling and meeting is an opportunity to build confidence with your client.

Send a listing they might like, share a market update, or simply check in. Don't book the appointment and disappear.

Learn more strategies to grow your real estate business through our training courses at our website.

10/31/2026

Fall back, relax, and enjoy that extra hour! 🍂⏰ Don't forget to turn your clocks back this weekend!

10/31/2026

Fall back, relax, and enjoy that extra hour! 🍂⏰ Don’t forget to turn your clocks back this weekend!

10/31/2026

Are REALTORS losing buyer opportunities before the conversation even gets started?

During a recent buyer lead conversion training with Lamacchia Realty agents, Anthony Lamacchia shared a lesson that completely changed how his brokerage approached buyer leads.

In 2012, the company closed 461 listing sides compared to just 49 buyer sides, and approximately 35 of those buyers came from friends and family.

Anthony knew that if he wanted to grow the brokerage, he needed to figure out how to improve buyer conversion.

One of the first changes was surprisingly simple: stop immediately asking potential buyers if they have an agent or if they're pre-approved.

Within three weeks of changing their approach, Anthony noticed buyer business picking up.

It's a lesson that applies to every REALTOR, whether you're following up with company-generated buyer leads, responding to online inquiries, or connecting with people in your sphere.

Better lead conversion often starts with better conversations.

Address

Waltham, MA
02452

Telephone

+18009246563

Website

https://linktr.ee/crushitinrealestate, https://crushitinre.com/

Alerts

Be the first to know and let us send you an email when Crush It In Real Estate posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.