11/11/2026
Cold outreach in real estate is becoming less effective. 📲 People who successfully attract new investors are building what is called parasocial trust. This includes around 20 digital touchpoints, like LinkedIn posts, podcast appearances, or market updates, that help potential investors feel like they know you before your first conversation.
You can find tools to build and automate this process, but the key is to show up consistently with educational content instead of just making a pitch.