Ed Troxell

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Ed Troxell Marketing Strategist & Advisor for Coaches, Consultants & Fractional Executives
𝘏𝘪𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭 𝘤𝘦𝘪𝘭𝘪𝘯𝘨 𝘺𝘦𝘵? Find out 👉 EdTroxell.com/quiz

You know, a lot of solopreneurs rely on word-of-mouth referrals and really struggle when it comes to finding that sales-marketing (having to market yourself online) balance. It's like shouting into a crowded room and hoping someone hears you. That's where I come in. As a marketing coach, I offer 1:1 and group coaching to help people come up with a plan and find more alignment between the two so that not only do you gain clarity and confidence in your business, but you also see tangible results – both short-term and long-term. Since 2015, I've turned tech woes into wows, helping business owners shine online and enhance their marketing with video. Let's break it down into easy steps and get those 'YES!' moments of success flowing in your business.

- Ed Troxell
Online Marketing Coach – making tech easy and marketing fun for solopreneurs and real estate agents! TAKE YOUR NEXT STEP:

1️⃣ Book a vibe check call (1:1 networking) & let's get to know each other https://edtroxell.com/chat/

It’s an honor to be the keynote speaker for this upcoming local event! 🎤And I’ll be talking about something every busine...
07/09/2026

It’s an honor to be the keynote speaker for this upcoming local event! 🎤

And I’ll be talking about something every business and organization needs:

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝘆𝗼𝘂’𝗿𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝗻𝘁𝗼 𝗹𝗮𝗿𝗴𝗲𝗿 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀?

Because conversations are great.

But what happens next?

A conversation can lead to:
→ a new client
→ a referral
→ a strategic partnership
→ a speaking opportunity
→ a connection you didn’t even know you needed

That’s what I’ll be digging into–how we become more intentional about the conversations we’re having, how we communicate what we want to be known for, and how we turn those connections into opportunities for sustainable growth.

And that’s really what this entire event is about.

Businesses and nonprofits are navigating a lot right now...changing economic conditions, rising costs, increased competition, workforce challenges, and the constant pressure to stay relevant.

We can’t do it alone.

Sometimes the next opportunity your business needs starts with meeting the right person and having the right conversation.

So if you’re local, come join us.

Learn something.
Meet other business owners and community leaders.
Start some conversations.

Who knows? Your next client, referral partner, or big opportunity might already be in the room.

(Message me if you want a clickable 🔗)

26/08/2026

Another coach and I started comparing notes about what we’re seeing with clients and AI.

The problem wasn’t that people weren’t using it.

They were using it so much that they couldn’t think clearly anymore.

One question turned into a deep dive. The deep dive turned into pages of ideas. Then those ideas created more questions, more prompts, and more pages.

By the end, they...

Comment "𝗘𝗠𝗔𝗜𝗟" to subscribe for free to my weekly newsletter, where I'll finish going over this thought and provide solutions to help you better manage the AI overwhelm.

(𝘛𝘩𝘪𝘴 𝘱𝘢𝘳𝘵𝘪𝘤𝘶𝘭𝘢𝘳 𝘪𝘴𝘴𝘶𝘦 𝘤𝘰𝘮𝘦𝘴 𝘰𝘶𝘵 𝘵𝘩𝘦 3𝘳𝘥 𝘸𝘦𝘦𝘬 𝘰𝘧 𝘚𝘦𝘱𝘵. 𝘴𝘰 𝘣𝘦 𝘴𝘶𝘳𝘦 𝘵𝘰 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦 𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 7 𝘥𝘢𝘺𝘴 𝘱𝘳𝘪𝘰𝘳.

From the Advisor’s Chair 🤓: Find the Path Already Producing ConversationsSeveral business owners I spoke with last week ...
24/08/2026

From the Advisor’s Chair 🤓: Find the Path Already Producing Conversations

Several business owners I spoke with last week assumed they needed more marketing.

More content.
More social media.
More website work.
More videos.

But the strongest opportunities weren’t coming from doing more.

One business generated four new clients from a focused email campaign.

Another filled its calendar after joining platforms where prospective clients were already searching.

Another needed to follow up with warm contacts instead of trying to post more consistently.

And another was better served by pursuing a few strategic partnerships than competing for attention against larger brands.

The lesson?

Before adding another marketing activity, ask:

𝘞𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘩𝘢𝘱𝘱𝘦𝘯𝘪𝘯𝘨, a𝘯𝘥 𝘩𝘰𝘸 𝘤𝘢𝘯 𝘸𝘦 𝘣𝘶𝘪𝘭𝘥 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘱𝘢𝘵𝘩 𝘧𝘳𝘰𝘮 𝘵𝘩𝘰𝘴𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘤𝘭𝘪𝘦𝘯𝘵𝘴?

You often do not need a larger audience.

You may need a clearer offer, stronger follow-up, or the right partner helping your expertise reach the right room.

This client email I received yesterday has stopped me in my tracks.I have read it a handful of times before responding.I...
20/08/2026

This client email I received yesterday has stopped me in my tracks.

I have read it a handful of times before responding.

I mean, take a look...

"𝘏𝘪 𝘌𝘥, 𝘐 𝘫𝘶𝘴𝘵 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺 𝘤𝘢𝘯𝘯𝘰𝘵 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘦𝘯𝘰𝘶𝘨𝘩 𝘧𝘰𝘳 𝘵𝘢𝘬𝘪𝘯𝘨 𝘮𝘦 𝘶𝘯𝘥𝘦𝘳 𝘺𝘰𝘶𝘳 𝘸𝘪𝘯𝘨 𝘢𝘯𝘥 𝘨𝘶𝘪𝘥𝘪𝘯𝘨 𝘮𝘦. 𝘐𝘧 𝘐 𝘩𝘢𝘥 𝘴𝘰𝘮𝘦𝘣𝘰𝘥𝘺 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 25 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰, 𝘭𝘦𝘵’𝘴 𝘫𝘶𝘴𝘵 𝘴𝘢𝘺 𝘮𝘺 𝘭𝘪𝘧𝘦 𝘸𝘰𝘶𝘭𝘥 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘰𝘥𝘢𝘺.

𝘠𝘰𝘶’𝘷𝘦 𝘰𝘱𝘦𝘯𝘦𝘥 𝘶𝘱 𝘢 𝘸𝘩𝘰𝘭𝘦 𝘕𝘦𝘸 𝘞𝘰𝘳𝘭𝘥 𝘧𝘰𝘳 𝘮𝘦.

𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘨𝘪𝘷𝘦𝘯 𝘮𝘦 𝘵𝘩𝘦 𝘤𝘰𝘶𝘳𝘢𝘨𝘦 𝘵𝘰 𝘥𝘰 𝘮𝘢𝘯𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘩𝘪𝘯𝘨𝘴 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘯𝘰𝘵 𝘩𝘢𝘷𝘦 𝘣𝘦𝘦𝘯 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘥𝘰 𝘢𝘯𝘥 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶, 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶, 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶, 𝘢𝘯𝘥 𝘵𝘩𝘦𝘯 𝘵𝘩𝘢𝘯𝘬 𝘺𝘰𝘶 𝘢𝘨𝘢𝘪𝘯."

🥹

This.

This is why I do what I do.

Yes, I help clients clarify their messaging.
Yes, we work on positioning, marketing, systems, visibility, and growing their business.

But underneath all of that?

I’m helping someone see possibilities they couldn't see before.

Helping them make decisions they were afraid to make.

Helping them find the confidence to take the next step–not the next 20.

We talk a lot in business about revenue, leads, conversions, and ROI–and those things absolutely matter.

𝗕𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗥𝗢𝗜 𝗶𝘀...watching someone become more confident in themselves and what they're capable of.

What an incredible privilege it is to be trusted with that.

Grateful that I get to do this work.

22/07/2026

A prospect told me they found me through an AI search and showed up already sold.

That's happened enough times now that I added one question to my intake form:

"𝘐𝘧 𝘺𝘰𝘶 𝘧𝘰𝘶𝘯𝘥 𝘮𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘈𝘐, 𝘤𝘰𝘱𝘺-𝘱𝘢𝘴𝘵𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘦𝘢𝘳𝘤𝘩𝘦𝘥."

Because in that moment, they know something my analytics never will: the language that's actually pulling me up.

If you're a coach or consultant, AI is already deciding whether to recommend you. The only question is whether you're paying attention to what it's responding to and if your online home (presence) is in order.

21/07/2026

I used to overthink everything.

I'd think...
..about the thing.
..about whether it was the right thing.
..about whether I should wait.
..and then I'd overthink my overthinking.

Sound familiar?

One of the biggest breakthroughs I've had, and now teach my clients, is something I call Just 15™.

Set a timer for 15 minutes.

That's it.

Write the post.
Send the email.
Record the video.
Update your website.
Reach out to one person.

Fifteen minutes feels manageable (especially for those of us with ADHD), and more often than not, once you start...
..you keep going.

Momentum is almost always waiting on the other side of action.

What's one thing you've been overthinking that you could spend just 15 minutes on today?

(𝘛𝘩𝘢𝘯𝘬𝘴 @𝘫𝘦𝘯𝘯𝘪𝘦𝘭𝘶𝘬𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸)

---
👋 𝘐𝘧 𝘺𝘰𝘶𝘳 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭𝘴 𝘩𝘢𝘷𝘦 𝘴𝘭𝘰𝘸𝘦𝘥 𝘥𝘰𝘸𝘯 𝘢𝘯𝘥 𝘺𝘰𝘶'𝘳𝘦 𝘯𝘰𝘵 𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘯𝘦𝘹𝘵, 𝘭𝘦𝘵'𝘴 𝘵𝘢𝘭𝘬.
𝘉𝘰𝘰𝘬 𝘢 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺 𝘊𝘢𝘭𝘭 (𝘊𝘖𝘔𝘔𝘌𝘕𝘛 o𝘳 𝘋𝘔 "𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺" & 𝘐'𝘭𝘭 𝘴𝘦𝘯𝘥 𝘺𝘰𝘶 𝘮𝘺 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳) 𝘢𝘯𝘥 𝘭𝘦𝘵'𝘴 𝘧𝘪𝘨𝘶𝘳𝘦 𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘣𝘦𝘴𝘵 𝘮𝘰𝘷𝘦.

20/07/2026

Referrals aren't a marketing strategy. They're a ceiling you haven't hit yet.

16/07/2026

Right now, you’re in the chaos before the system exists, which is the worst stretch for anyone in your position.

15/07/2026

People often ask me,

"𝘞𝘩𝘢𝘵'𝘴 𝘺𝘰𝘶𝘳 𝘪𝘥𝘦𝘢𝘭 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭?"

Here's my answer.

I'm looking for an established coach or consultant who built a successful business through referrals...
..but lately those referrals have slowed down.

Maybe they've tried a few marketing tactics.

Maybe they've posted inconsistently.

Maybe they've hired someone before.

But deep down, they're thinking:

👉 "𝘚𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘩𝘢𝘴 𝘤𝘩𝘢𝘯𝘨𝘦𝘥, 𝘢𝘯𝘥 𝘐 𝘥𝘰𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘯𝘦𝘹𝘵."

That's where I come in.

I help established experts simplify their business growth, make better strategic decisions, and become known beyond referrals so growth no longer depends on word of mouth alone.

So if someone comes to mind while you're reading this...

I'd love an introduction.

🤔 Who do you know that you could introduce me to?

(𝘛𝘩𝘢𝘯𝘬𝘴 @𝘫𝘦𝘯𝘯𝘪𝘦𝘭𝘶𝘬𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘪𝘯𝘵𝘦𝘳𝘷𝘪𝘦𝘸)

---
👋 𝘐𝘧 𝘺𝘰𝘶𝘳 𝘳𝘦𝘧𝘦𝘳𝘳𝘢𝘭𝘴 𝘩𝘢𝘷𝘦 𝘴𝘭𝘰𝘸𝘦𝘥 𝘥𝘰𝘸𝘯 𝘢𝘯𝘥 𝘺𝘰𝘶'𝘳𝘦 𝘯𝘰𝘵 𝘴𝘶𝘳𝘦 𝘸𝘩𝘢𝘵 𝘵𝘰 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘯𝘦𝘹𝘵, 𝘭𝘦𝘵'𝘴 𝘵𝘢𝘭𝘬.
𝘉𝘰𝘰𝘬 𝘢 𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺 𝘊𝘢𝘭𝘭 (𝘊𝘖𝘔𝘔𝘌𝘕𝘛 o𝘳 𝘋𝘔 "𝘋𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺" & 𝘐'𝘭𝘭 𝘴𝘦𝘯𝘥 𝘺𝘰𝘶 𝘮𝘺 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳) 𝘢𝘯𝘥 𝘭𝘦𝘵'𝘴 𝘧𝘪𝘨𝘶𝘳𝘦 𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘯𝘦𝘹𝘵 𝘣𝘦𝘴𝘵 𝘮𝘰𝘷𝘦.

Address

CA

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+17079555382

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