12/06/2026
A few days ago I was listening to Lewis Howes interview Peter Sage, and Peter shared an idea that has stayed with me.
He called it the “Curse of the White Rabbit.”
The rabbit represents that thing we believe will finally make us happy:
The next paycheck.
The next promotion.
The next house.
The next achievement.
The problem is that once we reach it, another rabbit appears.
I’ve been thinking about this a lot lately because it’s easy to convince ourselves that fulfillment is always just around the corner.
Goals are important. Ambition is good.
But maybe the real challenge is learning to enjoy the journey while we’re pursuing them.
For me, the rabbit has often been financial security.
What’s yours?
