Brandon Ray - Real Estate Broker/Owner

06/11/2026

When you're looking for ways to make your house more appealing to buyers, a price reduction isn't your only option. A mortgage rate buydown could help a buyer save more each month, especially in the early years of their loan.

Talk to your agent or a trusted lender which incentives could make the biggest difference for buyers in our market, while still protecting your bottom line.

In today’s market, a growing number of sellers are opting to do something called a price cut – especially when their house has been on the market for a while without any bites.

26/10/2026

A homeowner who isn't ready to accept a lower offer may be able to wait. But a builder with several finished houses sitting unsold may have more reason to get those homes sold sooner rather than later. And that could work in your favor. If you're ready to buy, let's look at which builders have completed homes sitting on the market in our area and see what they're willing to offer to get them sold.

Here's something most homebuyers don't think about. When the housing market slows down, homeowners and builders don't always respond the same way.

16/10/2026

🔔𝐒𝐨𝐥𝐝 𝐚𝐧𝐝 𝐂𝐥𝐨𝐬𝐞𝐝!!!📣

Congratulations to my buyers on the successful closing of your new home! Thank you for choosing & trusting me to get the job done!🤝

Who's next?! I’m always accepting new clients. If you are in the market to buy, sell, or invest in real estate, I’m your REALTOR®! Contact me today for a complimentary consultation.
___________________
Brandon Ray - Real Estate Broker/Owner
Brandon Ray Real Estate Group, LLC
📲(904)566-0412
📧[email protected]

03/10/2026

✨𝐍𝐞𝐰 𝐋𝐢𝐬𝐭𝐢𝐧𝐠!!!✨🏗🏡

List Price: $250,000💰
List #: 2167378
Region: Duval
Property Type: Vacant Land
Zoning Description: Commercial
Land Size: 0.63 Acres📐
HOA: $0
CDD: $0

Prime 0.63-Acre CCG-2 Commercial Corner Lot Near Downtown Jacksonville! Don't miss this opportunity to own a 3-parcel, 0.63-acre cleared corner lot package in a highly desirable Jacksonville location near Downtown and Edwards College. Zoned CCG-2 Commercial, the property allows for a variety of potential business and development uses, making it well-suited for investors, developers, and business owners. City water and sewer are already available, providing an important infrastructure advantage for future development. The property is conveniently positioned on a high-traffic street with strong visibility and easy access to major roadways, schools, shopping, businesses, and surrounding neighborhoods. Whether you're looking to develop a commercial building, create an investment property, or explore other uses permitted under the CCG-2 zoning designation, this property offers a versatile setting for your next commercial venture.

For more information or to schedule an appointment for a showing contact me today.
___________________
Brandon Ray - Real Estate Broker/Owner
Brandon Ray Real Estate Group, LLC
📲(904)566-0412
📧[email protected]

26/09/2026

Seeing more price reductions on homes for sale? There’s a reason! With more homes on the market and buyers becoming more selective, sellers are adjusting their prices to stay competitive. For buyers, that could mean more negotiating power and new opportunities. For sellers, pricing your home correctly from the start is more important than ever.

Whether you're buying or selling, understanding today's market can make all the difference. Want to know what this means for your local market? Let's talk!

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

15/09/2026

If you’ve been waiting for the “perfect” time to sell your home, fall could still be a great opportunity. The market may look different than it did a few years ago, but buyers are still out there. With the right pricing, marketing strategy, and preparation, your home can still stand out and attract serious buyers. Thinking about selling this fall? Let’s talk about your options and what your home could be worth in today’s market.

Summer's winding down, and if you've been thinking about selling, you might be wondering if you missed your chance.

27/08/2026

The housing market is shifting, and sellers are paying attention. More sellers are adjusting their prices to better align with what today’s buyers are willing to pay. That means pricing your home correctly from the start is more important than ever. If you’re thinking about selling, don’t guess at your price—use the market data to position your home strategically.

You're scrolling through listings on your phone and everything looks good until you see the price (or the estimated monthly payment). Then you close the app.

21/07/2026

The housing market is shifting in favor of buyers. With more homes available, more price reductions, and less competition than we've seen in recent years, you may have more negotiating power than you think. Recent market data shows inventory is up while asking prices have softened in many areas, giving buyers more choices and greater leverage. If you've been waiting for the "right time" to make your move, now is the perfect time to explore your options.

Ready to see what’s available here? Let’s connect.

If you’ve thought about buying a home in the past few years, you may have run into two frustrations: asking prices that kept climbing and too few homes to choose from.