The Genecov Group

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The Genecov Group Investing in real estate, energy, and the people of East Texas.

A little time away from the office and a lot of fun! 🎉Our team headed to Grapevine for a day of exploring the immersive ...
10/15/2026

A little time away from the office and a lot of fun! 🎉

Our team headed to Grapevine for a day of exploring the immersive world of Meow Wolf and enjoying some friendly competition at Crush It Sports Lounge! And of course, no road trip would be complete without a stop at Buc-ee’s along the way (not pictured)!

It was a great change of pace and a fun way to connect with coworkers outside of the usual workday.

What a joy to be part of Leadership Live 2026, celebrating 40 years of Leadership Tyler! Last week's homecoming luncheon...
09/28/2026

What a joy to be part of Leadership Live 2026, celebrating 40 years of Leadership Tyler!

Last week's homecoming luncheon brought alumni from four decades together. We are proud to be one of the sponsors and especially proud to see our own Luke Cummings serve as co-chair.

For 40 years, Leadership Tyler has been equipping people to invest in the future of our city. Thank you to everyone who made today such a special reunion. Here's to the leaders who have shaped Tyler, and to the ones who will shape it next.

Some partnerships are measured in years. Others are remembered through the stories they leave behind.In the late 1970s, ...
09/25/2026

Some partnerships are measured in years. Others are remembered through the stories they leave behind.

In the late 1970s, Tom Moore came to Tyler with a plan to open a sandwich shop. Dennis Darryl, former President of The Genecov Group, helped make that plan possible by giving Tom’s new business a place to call home in a Genecov property.

When Tom’s first Schlotzsky’s opened, Dennis was first in line. Tom framed the first dollar Dennis spent that day and kept it on his office wall for decades. As the business grew, so did the relationship between them. Proud of what they were building together, Tom made a point to hand-deliver his first check to Dennis—not because he had to, but because he wanted to.

Over the next few decades, Tom grew his Schlotzsky’s franchise across East Texas, opening multiple locations along the way. As Tom retires this year, he’s closing the chapter just as personally as it began—by hand-delivering his final check to Dennis.

That same belief in building lasting relationships continues to shape how we do business today, because shaping a community has always been about the people and partnerships behind it.

We're glad to welcome 88 Korean Barbecue to Brookside Village! New businesses like this bring energy and great new gathe...
09/17/2026

We're glad to welcome 88 Korean Barbecue to Brookside Village! New businesses like this bring energy and great new gathering places to the neighborhoods we serve, and that's exactly the kind of growth we love to see in East Texas.

Our team stopped in for lunch, and it did not disappoint. Part of the fun is that you grill your own meat right at the table, so every plate comes out exactly how you like it.

Congratulations to the 88 Korean Barbecue team on their opening, and we're proud to have them here!

On Patriot Day, we remember the lives lost on September 11, 2001, and honor the first responders, service members, and p...
09/11/2026

On Patriot Day, we remember the lives lost on September 11, 2001, and honor the first responders, service members, and people whose courage carried others through.

What stays with us all these years later is how communities came together, standing shoulder to shoulder when it mattered most. That belief, that we're all responsible for the people and places around us, continues to guide the work we do every day in East Texas.

We’re pleased to share the completion of three commercial purchases across the DFW area, expanding our investment portfo...
09/02/2026

We’re pleased to share the completion of three commercial purchases across the DFW area, expanding our investment portfolio and strengthening our presence in key North Texas markets.

Each acquisition reflects our long-term approach to commercial real estate—identifying well-positioned assets, executing strategically, and creating lasting value for tenants and the surrounding communities through active ownership and thoughtful management.

We're glad to welcome a new neighbor to The Plaza!Home Zone Furniture is now open, settling in alongside familiar faces ...
08/25/2026

We're glad to welcome a new neighbor to The Plaza!

Home Zone Furniture is now open, settling in alongside familiar faces like Hobby Lobby, Barnes & Noble, and Natural Grocers. Whether you're looking for a new sofa, a better night's sleep, or a dining table big enough for Sunday dinner, their showroom is a welcoming place to take your time and find what fits your home. They even carry pieces built right here in Texas!

Part of shaping a community is making room for the places that help it feel like home.

Each month, we join the Tyler Economic Development Council investor breakfast to stay connected to the growth and ideas ...
08/12/2026

Each month, we join the Tyler Economic Development Council investor breakfast to stay connected to the growth and ideas shaping our community.

This month’s conversation focused on healthcare and its impact on the people, jobs, and businesses that make East Texas a great place to live and work.

We are grateful to be part of a community that continues to grow, invest, and look ahead. Thank you to the TEDC for another great morning together.

We're pleased to welcome SynergenX to Towne Oaks Plaza in Tyler!SynergenX exists to promote and deliver access to wellne...
07/28/2026

We're pleased to welcome SynergenX to Towne Oaks Plaza in Tyler!

SynergenX exists to promote and deliver access to wellness through modern healthcare that improves lives. It's a fitting addition to Towne Oaks, which has become a place people turn to for health and everyday wellness on Southwest Loop 323, alongside neighbors like Integrative Health Matters and Storybook Smiles Children's Dentistry.

For us, a strong property is about more than the space itself. It's about the people and businesses that fill it, and the role they play in the community around them.

SynergenX is a welcome part of that, and we're looking forward to watching them grow here in East Texas!

July is Parks and Recreation Month, and it's a good moment to think about the places that bring a community together.The...
07/22/2026

July is Parks and Recreation Month, and it's a good moment to think about the places that bring a community together.

The parks, trails, ballfields, and gathering spots across East Texas are where neighbors become friends and where a lot of good memories get made. They're a big part of what makes this place feel like home.

We believe shaping a community is a responsibility, not just a transaction, and that means caring about the spaces between the buildings as much as the buildings themselves. Here's to the people who keep our parks running, and to every family who fills them!

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1350 Dominion Plaza
Tyler, TX
75703

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