Rachel Ferrell, Realtor

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Tullahoma, TN
Rachel Ferrell, Realtor

Realtor, communication nerd + trainer. I help buyers and sellers confidently navigate real estate in Southern Middle TN.

Then I take what I know from doing the work and teach agents how to turn what they know into language that sells.

09/10/2026

Multitasking at its finest. 😂

The Duo jokes write themselves, but this is also a pretty accurate picture of buying or selling a house. There’s always the document you’re reading and the text message arriving at the exact same time with one more question.

HOA restrictions. Inspection reports. Financing. Flood zones. The seller’s neighbor’s opinion. Someone’s dad reviewing the inspection report. All of it gets folded into the decision eventually.

If you’re buying or selling in Southern Middle Tennessee and want somebody who will read the fine print and answer the slightly chaotic text that follows it, I’m your girl.

09/04/2026

Your agent uses AI? Cool. I still want to see the photos before they go live.

I’m not anti-AI. I’m pro “show me what you’re doing with my house.”

The tools can be useful. But the person using them still needs good judgment, and you should know what’s being changed before buyers see it.

Ask what’s being edited, why, and whether you’ll get to approve it first.

It’s your house. “Show me first” is a perfectly reasonable request.

09/02/2026

You shouldn’t need a tech degree to understand AI.

You also shouldn’t have to wade through the massive amount of shame and judgment online around using AI as a business owner.

We’re all trying to figure this out. And I genuinely think one of the worst outcomes would be small business owners deciding not to use tools that could help them because they’re afraid of being publicly dragged for using them wrong.

The better option is education.

Classes that teach people how to use AI within the actual time, budget, and tech capacity of an average small business owner.

Right now, too much of the AI education available to us feels like an AI Bro standing at the front of the room giving a two-hour dissertation on how to build a synthetic version of yourself.

I do not need a synthetic Rachel.

I need to know how to use these tools well, think while I’m using them, and build a business I can realistically run.

That’s exactly what I’m teaching once per month for FREE.

Come learn how to use AI in a way that makes sense for your actual business.

09/01/2026

Blair and I met in person for the first time today after months of working together online. She started as a client, and at some point our conversations stopped being only about social media.

We spend so much of our lives online now that it’s kind of wild how real those relationships can become. You can work with someone for months, know their sense of humor, hear about their week, talk through ideas and random life stuff, and still have never actually sat across a table from them.

Today we finally did. 🙌🏼🎉

08/29/2026

I use AI constantly, including in real estate.

For buyers, one of the most useful things it can do is help you get clearer before you make a decision.

You can use it to notice patterns in the homes you keep saving. You can ask it to slow you down when you’re getting emotionally attached. You can give it an inspection report and ask it to organize what you understand, what you still need to ask about, and what may need a qualified professional. You can even use it to help you figure out your actual must-haves before you’ve looked at 47 houses and forgotten why you started. 😆

One practical note: cap the output.

If you ask, “What should I ask my agent?” AI may hand you 37 questions, including 15 versions of the same generic thought with slightly different wording.

Nobody needs that.

Ask for the 3 most important questions. Or 5. Tell it to avoid duplicates and generic filler. Ask it to prioritize the questions that could actually change your decision.

It also helps to remember what AI does not have.

It doesn’t know the full history of the property. It doesn’t know what your agent learned from the listing agent. It doesn’t know why one comparable sale is more useful than another. It can sound extremely confident while missing information that changes the answer completely.

Use AI to think through the question. Use it to organize what you know. Use it to help you identify what you still need to know.

Then bring those questions into the actual conversation with your agent, inspector, lender, attorney, contractor, or whoever has the information and expertise needed for that decision.

I think your real estate agent should know how to use AI too. It’s a tool that’s not going away, and it can make parts of the process easier and more efficient. Used poorly, it can also create more confusion, more generic answers, and more things you have to sort through.

What have you asked AI during a home search? I genuinely want to know.

08/28/2026

“What do you do when your client treats ChatGPT like the source of truth and argues you down with whatever it says?”

Whether a class is about AI or not, AI always ends up getting discussed.

This question came up while I was teaching at the Sevierville Market Center. One agent described a client who ran everything through an online tool and treated whatever came back as the final answer.

My response was:

“I think you just need to be better at AI than they are.”

I don’t mean sn**ch the phone out of their hand and prove that you know more. This isn’t kindergarten, and I’m not a teacher checking their work.

Your clients are already uploading inspection reports, asking ChatGPT to run comps and generating lists of 100 questions before an appointment. They’re doing it whether they tell you or not.

So ask them.

“Are you talking with ChatGPT about this?”

“What did you ask it?”

“Can I see the full response?”

Then figure out what’s missing. Did it have the local context? Did it understand the property? Did it give your client the answer they were already hoping to receive?

I said something else during class that I fully stand by:

“If my answer sounds like the same answer ChatGPT gave them, I haven’t done my job.”

They can get information from ChatGPT. They need discernment from me.

ChatGPT may decide that mold in a crawlspace means your buyer should put the car in reverse and never return to the ZIP code. I know we basically live in a swamp, I know who to call, and sometimes the buyer’s dad has been an electrician for approximately 400 years.

Dad may trump ChatGPT.

Confidence and context aren’t the same thing.

Have your clients started bringing ChatGPT answers into their transactions yet?

08/25/2026

Pricing is marketing.

And I think it gets left out of the marketing conversation all the time because we start believing a video or a post can somehow replace arguably the most fundamental marketing lever without consequences.

We talk about photos and video and social media and staging and listing descriptions. All important. All things I care about.

But price is doing some major lifting in the marketing.

It determines whether someone clicks. Whether they save the house. Whether they send it to their spouse. Whether they decide it’s worth getting in the car and walking through the door.

Our job is to be market observers. Sales scientists.

If we’re getting 1–2 showings a week, the market is engaging with us.

No showings? That’s feedback.

8–10 showings and no offer? Also feedback.

And feedback isn’t an insult to your house. It’s information.

We take that information, look at what buyers are doing and decide which lever needs to move.

Sometimes that’s presentation. Sometimes it’s condition. Sometimes it’s price.

The point is to pay attention and respond. Marketing doesn’t stop when the listing goes live. We keep listening to the market until we get the house sold.

08/22/2026

I went to Mega Camp and let myself go rogue deciding what was worth documenting. 😂

My camera roll is now a very accurate record of what I personally considered important at any given moment.

Simon Sinek? Absolutely. Davy Crockett reading material for the boys? Obviously. A sloth hanging upside down? Needed that. Biscuits the size of my head? Also needed that. My kids on FaceTime? Of course. Proof that the convention center was so dad gum cold I had goosebumps? Essential. A photo from my hotel window with my finger pointing to where I thought the Alamo was? Apparently this required documentation too.

I did eventually make it to the Alamo, where I remembered the Alamo and did not remember to keep my eyes open for the picture.

There are also multiple outfit checks, one accidental photo of my hotel mirror, and several stage photos taken from distances that suggest I was documenting wildlife. (Aka very important and probably very expensive speakers. Thank you, Keller Williams)

So this is my Mega Camp photo dump. Extremely specific. And a direct look into what my brain subconsciously decides deserves a permanent place in my camera roll.

Which…now that I look at it all together, feels like a pretty accurate record of the trip. 😂

P.S. if you have any pics of me maybe do me a solid and send them on over 🙏🏼

08/21/2026

Time on market gets expensive.

A fresh listing gets curiosity. A listing that has been sitting starts getting questions. Not just a few questions, a LOT of questions.

Why hasn’t anyone bought it?Have they had offers?Did something happen in the inspection?How motivated are the sellers?

That changes the way buyers negotiate.

Now they’re more comfortable asking for the price reduction. More comfortable asking for closing costs. More comfortable asking for repairs. Sometimes they ask for all three.

And that can start eating directly into the seller’s equity.

This is why I’m thinking about days on market before we ever put the sign in the yard.

I’m thinking about price. Prep. Photos. Timing. What buyers are going to notice first. What could make them hesitate. What gives us the strongest possible first week.

I would much rather protect a seller’s negotiating position before we list than spend the next several weeks trying to get it back after buyers decide the house has been sitting too long.

Address

707 Kings Lane
Tullahoma, TN
37388

Website

https://www.rachelferrell.com/

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