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Monday 8am - 8:30pm Tuesday 8am - 8:30pm Wednesday 8am - 8:30pm Thursday 8am - 8:30pm Friday 8am - 8:30pm Saturday 8am - 7pm Sunday 12pm - 7pm

Paap Properties

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San Jose, CA
Paap Properties

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With distinct specialization in superior presentation of residential real estate and expertise in ef

Rusty Paap, Listing Partner and Sales Leader of the Top Selling Real Estate Team, Paap Properties, is a 15 year veteran of the residential sales industry. Beginning his career in 2001 as a mortgage consultant for a high-volume mortgage brokerage, Paap's work ethic and strong organizational skills sparked a promotion to Office Manager, where he built a team of realtors and loan consultants and oversaw all aspects of their marketing programs, pricing strategies, and business operations through 2008. Building off of his experience as manager and later running his own franchise office, Rusty decided to focus all of his energy on residential real estate sales and joined Intero Real Estate Services in 2011. Soon after, Rusty allied with Joe Velasco and formed the dynamic Velasco Group, which is currently ranked Top 1% Worldwide in sales volume, projecting more than $100 Million in sales volume in 2015 and ramping up for a 2016 that is larger still. With a team of 6 sales agents, two full time assistants, Velasco Group has become the premier real estate team in the Silicon Valley representing home sellers and buyers as well as opening and selling out small and large new home developments throughout the Silicon Valley and neighboring areas. Aside from his real estate career, Paap is also a published writer, having written several profile articles on World War II and Korean War Veterans in hopes to honor their courage and commitment to the American Dream. Paap also owns a recording/publishing company where he has executive produced, performed on, and co-engineered countless songs and long-play records, some of which have received substantial airplay in rotation in college radio.

11/13/2026

Silicon Valley’s real estate market isn’t cold… it’s noisy. Cut through the fat by looking at the pending listings… not the active or closed ones.

Blossom Valley market update, 95123 homes for sale, 95136 real estate, San Jose pending sales, Silicon Valley home pricing, Rusty Paap

11/06/2026

Sure, Zillow can give you data... But it ABSOLUTELY can’t give you local context and the three day microclimate reading.

A Zestimate is an estimate. Zillow's newest AI features can surface questions. But neither one has walked the house, studied the block, lined up the condition of nearby sales, tracked the weekly micro-changes in the market or understood why two similar-looking Blossom Valley homes, just a 1/4 mile apart, can land very differently.

That’s where Rusty Paap and Paap Properties come in. Use Zillow (and ai) as a tool, but vet what it tells you with someone who works this market every day. (And btw: you should vet them too.)

Sellers: the more complete, accurate, and specific your listing information is, the less room there is for AI to fill in the blanks for buyers. Work with your agent and chatbots to really "AI-proof" your listings at every turn.

Blossom Valley real estate, Zillow Zestimate, AI home search, San Jose home values, listing strategy, home sellers, Rusty Paap

10/31/2026

Blossom Valley, dessert’s on Rusty. 🥧

The Paap Properties holiday pie giveaway is back for year two. Choose apple or pumpkin, pick Thanksgiving or Christmas, and Rusty Paap will deliver your free pie to your door two days before your selected holiday.

One less thing to bake. One more thing to pretend you baked. We won’t tell.

Scan the QR code at the end of the video to sign up (or go to piesbyrusty.com). Registration closes the Sunday before each holiday.

Blossom Valley community, South San Jose, holiday pie giveaway, free holiday pie, Thanksgiving pie, Christmas pie, Rusty Paap

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10/30/2026

Blossom Valley sellers: pricing high “to leave room to negotiate” could leave you with less.

“Let’s try it and see” sounds harmless... until your house starts collecting days on market instead of offers.

Rusty Paap of Paap Properties breaks down the pattern he’s seeing in 95123 and 95136: homes priced to attract buyers are moving faster, while ambitious asking prices aren’t necessarily turning into better sale prices.

Before you pick a number and practice being patient, talk with Rusty about what the recent closed sales actually support.

Blossom Valley real estate, South San Jose home sellers, home pricing strategy, asking price vs sale price, days on market, 95123 and 95136, Rusty Paap

10/28/2026

Selling your Blossom Valley home? Put the sledgehammer down for a second. You’re not auditioning for a renovation show. Yes, a brand-new kitchen can look great... but it can still be the wrong place to spend your money.

Rusty Paap of Paap Properties walks through a recent successful South Side San Jose listing. Refinished cabinets, retained granite, and selective bathroom updates helped refresh the property without replacing everything (and it saved a couple of bucks)...

Before you start writing checks, call Rusty for a no-cost walkthrough to figure out what’s worth updating... and what’s worth leaving alone.

Blossom Valley real estate, South San Jose home sellers, pre-sale home improvements, kitchen updates, renovation budget, preparing a home for sale, Rusty Paap

10/23/2026

Selling a home in Blossom Valley? “It’s a nice house” isn’t the whole sales strategy.

Buyers can love the kitchen and still lose sleep over the payment, their job, and whatever’s hiding in the inspection report. A stunning backsplash won't fix all of that.

Rusty Paap of Paap Properties breaks down what sellers can control: realistic pricing, addressing problems upfront, and giving cautious buyers clear answers instead of expensive question marks.

Buyers: what makes you hesitate more: the monthly payment or the possibility of surprise repairs?

Blossom Valley real estate, South San Jose housing market, selling a home, home pricing strategy, buyer confidence, pre-listing inspections, Rusty Paap
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10/16/2026

Standing in front of a mansion doesn’t make you a top agent. It makes you someone with directions to a mansion. 😂

Meanwhile, I’m over here overthinking every real estate video... checking the information, making sure it makes sense, and trying to sound like myself.

Then I open the app. Apparently, confidence and a nice driveway is the whole assignment.

What’s your instant “yeah, I don’t believe you” moment with real estate content?

real estate social media, realtor marketing, authenticity, real estate advice, agent credibility, Rusty Paap, Paap Properties

10/02/2026

JUST LISTED IN SAN JOSE — AN INVESTMENT IN YOUR LIFE.

A pretty kitchen gets your attention. A home that works for your everyday life? That’s what keeps it.

Take a look inside 2915 Rubino Circle with Rusty Paap of Paap Properties: 4 bedrooms, 2.5 baths, and 2,153 sq. ft., offered at $1,649,000. Brazilian cherry floors, an updated kitchen, separate living and dining spaces, and a refreshed primary bath give you plenty to appreciate beyond the front porch.

Add a low-maintenance backyard, an EV charger, and easy access to downtown Willow Glen… because your weekends deserve more than a standing appointment with yard work.

Watch the tour, then reach out to Rusty to see it in person.

📍 2915 Rubino Cir, San Jose, CA 95125
💰 $1,649,000 | 4 beds | 2.5 baths | 2,153 sq. ft.

San Jose homes for sale, 2915 Rubino Circle, Willow Glen real estate, 95125 homes, Silicon Valley real estate, Rusty Paap, Paap Properties

10/01/2026

YOUR EYES ARE LYING TO YOU ABOUT THE MARKET.

San Jose real estate can look slow on one street and red-hot on the next. Same market. Different pricing strategy.

Rusty Paap of Paap Properties breaks down why some Silicon Valley homes sit through price cuts while others sell in days, well over asking. Buyers are out there. They’re just not lining up to pay whatever number a seller feels good about.

Before you price your home off the neighbor’s asking price, talk with Rusty about what actually gets buyers moving.

San Jose housing market, Silicon Valley real estate, home pricing strategy, buyer demand, price reductions, over asking, Rusty Paap

09/24/2026

A SAN JOSE HOME IS MORE THAN AN INVESTMENT YOU OCCUPY.
In Silicon Valley, it’s easy to get stuck on appreciation, rates, and monthly payments. Rusty Paap gets it… the numbers matter. But if they’re the only thing you see when you walk through a house, you’re missing the part you’ll actually live in.

At 399 Roan Street, the quartz counters aren’t just there to look good. They’re where homework gets spread out and holiday brunch runs long. The backyard isn’t just a lawn, patio, and pool… it’s Slip ’N Slides, barbecues, and eventually some spectacular cannonballs. And the newer roof, double-pane windows, and upgraded HVAC? That’s peace of mind while you get on with all of it.

Buy for the future you want to build, not just a number you hope to see later. If 399 Roan feels like your kind of next chapter, reach out to Rusty and Paap Properties.

399 Roan Street · San Jose 95123 · Blossom Valley home · three-bedroom home · backyard pool · Rusty Paap · homeownership

Address

San Jose, CA

Opening Hours

Monday	8am - 8:30pm
Tuesday	8am - 8:30pm
Wednesday	8am - 8:30pm
Thursday	8am - 8:30pm
Friday	8am - 8:30pm
Saturday	8am - 7pm
Sunday	12pm - 7pm

Website

http://rustypaap.properties/

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