FORMA Construction

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FORMA Construction Nationally awarded Construction firm partnering with premier Architects and Designers to execute distinctive projects.

FORMA Construction is a Contracting and Development firm partnering with premier Architects and Designers to execute distinctive projects.

Meet Elaheh Aria, Project Engineer at FORMA.Elaheh came to construction through architectural engineering, drawn to how ...
11/04/2026

Meet Elaheh Aria, Project Engineer at FORMA.

Elaheh came to construction through architectural engineering, drawn to how design and building decisions shape how people experience a space. Construction lets her combine that technical background with her organizational skills and her passion for creating meaningful environments.

She joined FORMA's special projects division about a month ago, and her favorite project so far is the Hillsborough ADU, which she'll follow from its earliest stages through completion.

Originally from Iran, Elaheh now lives in Novato. She credits her colleagues, whom she describes as easygoing and helpful, with making the transition to a new city and job a smooth one.

Off the clock, she's exploring the Bay Area and beyond. She holds a scuba diving license, counts Belize as her favorite trip to date, and would like to learn Spanish and Italian next.

Welcome to the team!

Step by step. Literally. From rough framing to a beautifully finished architectural feature, a look back at the evolutio...
11/02/2026

Step by step. Literally. From rough framing to a beautifully finished architectural feature, a look back at the evolution of the staircase at our Residence in San Francisco.

Builder & Developer:
Architect:
Interiors:

From the bones of the building to a completely reimagined home.A look back at the remarkable structural transformation o...
11/01/2026

From the bones of the building to a completely reimagined home.

A look back at the remarkable structural transformation of in San Francisco. Rebuilding the home required extensive structural work, careful coordination, and precision craftsmanship to create the foundation for a modern, light-filled home.

Swipe through to see the evolution, from exposed framing and complex structural interventions to the finished facade, with its expansive glazing and multiple levels of indoor-outdoor living.

A reminder that some of the most impressive work happens long before the finishing touches!

Builder & Developer:
Architect:
Interiors:

Steel, glass, and wood come together in this dramatic, light-filled stairwell at our South Park Residence in San Francis...
10/30/2026

Steel, glass, and wood come together in this dramatic, light-filled stairwell at our South Park Residence in San Francisco. With skylights overhead and floor-to-ceiling glazing, even the journey between floors gets its moment in the spotlight.

Architecture: &
Built by
Photography: @

Serious workspace, playful personality. At our Glen Park Residence in San Francisco, crisp white surfaces, warm wood flo...
10/28/2026

Serious workspace, playful personality. At our Glen Park Residence in San Francisco, crisp white surfaces, warm wood floors, bold artwork, and pops of color create a home office that's equal parts functional and fun. And a little garden access never hurts.

Architecture & Interiors:
Built by:
Photography: .laignel
Owners Rep & Styling:

A study in texture, materiality, and modern craftsmanship. In the dining room at the  , a textured Jerusalem stone wall ...
10/21/2026

A study in texture, materiality, and modern craftsmanship. In the dining room at the , a textured Jerusalem stone wall runs floor to ceiling, with a recessed niche set into the coursing for art. FORMA rebuilt this Marina District home from the ground up, and the interior pairs that stone with a cedar ceiling and built-in shelving along the adjoining wall. Just past the table, the custom steel staircase rises alongside a three-story Plyboo accent wall.

Built by:
Architect:
Photography:
Styling: @elenashawnprojects

  was one of the last corners of Pacific Heights to be built. In 1936, the City added a retaining wall and terrace stair...
10/16/2026

was one of the last corners of Pacific Heights to be built.
In 1936, the City added a retaining wall and terrace stairs that opened this hillside for development, and homes on the cul-de-sac were built between 1937 and 1950. Nearly 90 years later, one of them is open to the studs and steel, still standing alongside its neighbors.

Watch more of our progress on YouTube - link in bio.

Built by
Architect:
Photography: .studio

Birds eye view at  .Built by  Architect:  Owners Rep:
10/14/2026

Birds eye view at .

Built by
Architect:
Owners Rep:

A hidden, library-inspired w**e room became the hosting space the homeowners dreamed of. A custom-built swing bookshelf ...
10/13/2026

A hidden, library-inspired w**e room became the hosting space the homeowners dreamed of. A custom-built swing bookshelf door, built to support a full load of books, opens into the below-grade space, where a hallway with built-in spirit storage leads to the main area, with a game table, wet bar, and walk-in w**e cellar. 🍷
LED lighting creates a cinematic atmosphere.

Recipient of the 2026 Master Design Awards for Residential Specialty.

Built by
Interior Design:
Architect:
Owners Rep:
Photography:
Featured in the September issue of .

Meet Bill Gocke, Project Superintendent at FORMA.Bill grew up in San Jose and came to construction as a young father loo...
10/07/2026

Meet Bill Gocke, Project Superintendent at FORMA.

Bill grew up in San Jose and came to construction as a young father looking for a way to support his family. He quickly found a passion for building, and it drove him to keep learning and work his way up to management. Today he brings more than 35 years of building experience to FORMA, 30 of them as a project superintendent. Ask him about the FORMA vibe, and he'll tell you: motivation, growth, encouragement, and self-responsibility.

Outside of work, Bill stays active with snowboarding and mountain biking, heads to the beach or the mountains to recharge, and never misses a chance at a good karaoke night! One thing his coworkers might not know: he and his wife are both musicians.

Address

1061 Folsom Street
San Francisco, CA
94103

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+14153228702

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