Updegraff Group Realty

09/29/2026

A September worth celebrating.

Congratulations to Jeff West, Associate Broker, on closing more than $1 million in real estate sales volume this month.

Behind that number are clients making big moves. Thank you to everyone who trusted Jeff and Updegraff Group with theirs.

Proud to have you on the team, Jeff. Congratulations on an outstanding month!

09/20/2026

Distinctive homes are often difficult to price because the details that create value do not fit neatly into a generic comparable-sales worksheet.

Before a higher-value Rochester home goes to market, we look closely at its condition, improvements, documentation, likely buyer, competitive position and appraisal exposure. That preparation shapes the pricing, photography, launch and negotiation strategy.

Mark Updegraff explains the process here:
https://markupdegraff.com/sell-higher-value-home-rochester-ny

09/09/2026

Monroe County’s median sale price didn’t move from July to August. It held at $310,000.

That sounds flat—until you compare it with August 2025. The median price is now 10.8% higher year over year.

The numbers underneath that headline are more revealing:

• 889 new listings: up 11.3% year over year
• 759 closed sales: down 8.2%
• 759 homes in active inventory: up just 0.8%
• 1.0 month of supply: up 9.8%
• 8 median days on market
• Sellers received 115.2% of list price

More homes are reaching the market, but inventory has not increased enough to eliminate competition. Buyers have somewhat more choice; well-positioned properties still command attention quickly.

For homeowners, buyers, and investors, the lesson is the same: “the Rochester market” is not one uniform market. Property type, price range, town, and neighborhood can tell very different stories.

Which part of Monroe County would you like us to analyze next?

Source: MLS data via Domus MarketStats. Monroe County, all property types, new and resale properties. August 1–31, 2026. Data updated September 8, 2026.

07/17/2026

The market does not always give you much time to think.
The right property can appear quickly. Competition can change overnight. A strong opportunity can disappear while others are still trying to get organized.
That is why preparation matters.
At Updegraff Group, our team stays connected to the market, shares information, evaluates opportunities, and helps clients understand their options before the pressure is on.
Whether you are buying, selling, or investing in Rochester real estate, the goal is not simply to move fast.
It is to be ready to move well.
The market moves. Great teams stay ready.

07/15/2026

Meet Sean Flynn, one of the agents helping Updegraff Group clients move forward with confidence.
Sean works with everyone from first-time home buyers who need a steady hand through the process to experienced investors searching for the right opportunity to strengthen their portfolio.
He brings patience, practical advice, and a thoughtful approach to every transaction—because buying real estate should never feel like being pushed across the finish line. It should feel like making a well-informed decision with the right person beside you.
We’re proud to have Sean on the Updegraff Group team and grateful for the care he brings to the people we serve.
Whether you’re buying your first home, planning your next move, or looking for an investment property, Sean is ready to help.
Professional guidance. Local expertise. Real relationships.

06/23/2026

Some neighborhoods are easy to price: copy‑and‑paste floor plans, three perfect comps, done.

But if you own a home or small multi‑family in Rochester’s older, mixed‑condition streets, you already know it is not that simple. Our niche is helping sellers in those “hard to comp” pockets make sense of messy data and still come out with a strong result.

Thinking about selling in one of Rochester’s core‑city neighborhoods? Send us a message and let’s talk about what your place might really be worth in this market.

06/03/2026

A little glimpse of where we’re headed.
This is a rendering of the future Updegraff Group Realty / Updegraff Management exterior sign at our Monroe Avenue office.
We’re currently in the permitting process with the City of Rochester and are hopeful to have approval shortly.
For us, this is more than a sign.
It represents years of building, serving, managing, brokering, restoring, problem-solving, and continuing to plant deeper roots in the community we care about.
Updegraff Group Realty and Updegraff Management exist to serve people through real estate — whether that means helping someone buy or sell a home, guiding an investor, managing rental housing, or improving the properties and neighborhoods we’re blessed to work in.
Excited for this next visible step.
More to come.

04/20/2026

Spring is waking up the Rochester real estate market—and we’re seeing some interesting shifts.
Came across this modern home in the Upper Monroe neighborhood the other day and had to stop for a second. You don’t see this style often around here—and that’s exactly the point.
Buyers right now are paying attention to what stands out.
Not just location.
Not just price.
👉 Positioning.
The homes getting the strongest interest are the ones that:
• Feel move-in ready
• Show clean, intentional design
• Differentiate themselves from the typical inventory
Behind the scenes, we’re also seeing a lot of activity happening off-market—especially with buyers looking to secure the right property before competition ramps up even further.
If you’re thinking about selling your home this spring, the conversation isn’t just about listing…
…it’s about how your home shows up in today’s market.
📍 Rochester, NY | Upper Monroe | Park Ave | Brighton | Pittsford
📞 Reach out if you want to talk strategy

04/14/2026

Check it out! https://www.facebook.com/share/p/1a9QzWB3xM/

🔥 Rochester Portfolio Play – 20 Units | $1.34M Ask 🔥
Opportunity is knocking—loud.
10-property portfolio hitting the market… but you’re getting the early look.
📍 Breakdown:
• 4-unit (mid-renovation, currently vacant)
• 5 duplexes (10 units)
• 3 single-family homes
👉 Total: 20 units
💰 Numbers that matter:
• Current Gross: $205K/year
• Stabilized Gross: ~$272K/year
• One SFR vacant + lease-ready at $1,600/mo
↳ Flip it to owner-occupant or hold for cash flow
🛠️ Value-Add Upside:
• 4-unit mid-reno = forced equity play
• Vacancy gives flexibility (lease or sell strategy)

📈 This is a “buy it right, run it tight, exit it strong” kind of portfolio.
⚡ Status: Off-market (for now)… but heading toward MLS
👉 Translation: Get ahead of the curve before the crowd shows up
📩 DM me for:
• Full financial spreadsheet
• Rent roll + projections
• Photo package
🤝 Broker’s protected.
Let’s go hunting.

04/08/2026

It’s been a little quiet on here… and that’s not by accident.
We’re in full swing—and the market is moving.
Behind the scenes:
• 30+ listings in motion
• Buyers actively closing and competing
• A significant amount of off-market activity
Out of a 14-building portfolio we’ve been working on, we’ll likely only bring about 8 to the open market… the rest are already spoken for off-market.
That’s where a lot of the real opportunity is right now—relationships, access, and being in the flow before things ever hit the public.
We’re executing at a high level, staying disciplined, and focused on results.
If you’re looking to buy, sell, or tap into off-market opportunities in Rochester, now is the time to connect.
—Mark Updegraff
Updegraff Group Realty
Rochester’s Premier Full-Service Real Estate Investment Firm