10/20/2026
I’ve been having a lot of conversations lately with Loan Officers and Branch Managers across the Southeast.
And they’ve made me think about something I’ve struggled with for a while.
How do you communicate genuine intentions before someone has the opportunity to experience them?
I’ve spent a lot of years in this industry. I’ve been on the receiving end of the calls, texts, emails, and messages encouraging me to consider another company.
So I understand how easy it is to see another message and think, here we go again.
And somewhere along the way, I started assuming that’s how people would react when I reached out to them.
That’s been an interesting realization for me.
Because I genuinely enjoy getting to know people.
I don’t have a script or an elevator pitch. Goodness knows I can’t even follow a teleprompter. 😂
I just have conversations.
I want to learn about someone’s business, where they want to go, and what they’re trying to accomplish.
Then we can explore what might help them get there.
Sometimes I’ve followed someone’s work and believe they could be a great fit for what we’re building. When that’s the case, I’m direct about it.
Other times, I simply want to get to know someone.
I’m actively growing our market at Cornerstone, and I’m looking for good people who want to grow and build something together.
But I also know there are some great companies and leaders throughout our industry.
Sometimes a conversation leads to an opportunity together.
Sometimes it leads to a relationship.
And sometimes it confirms someone is exactly where they should be.
I’m good with all three.
What I continue to wrestle with is how to communicate that genuine interest through an initial message.
How do you distinguish yourself from all the noise without becoming part of it?
Because the person receiving that message doesn’t know your intentions yet.
And they shouldn’t have to take your word for it.
Maybe that’s something we can only demonstrate over time, through the conversations we have and how we treat people regardless of the outcome.
It makes me wonder how many meaningful conversations never happen because of the assumptions we’ve learned to make on both sides.
👊