10/23/2026
Zillow's estimate is a starting point, not a price. A real comparative market analysis filters months of closed sales for true comparables: same neighborhood, similar size, condition, lot, and upgrades.
Then layer in what's actively competing against you, what's pending, recent price reductions, and local days-on-market. The output isn't a guess, it's the range the evidence supports, plus the number that positions you to win. Overpricing from an algorithm's optimism costs real money in lost freshness.