10/27/2026
Nearly every agent has an online profile. Far fewer actually own their presence.
In the National Association of Realtors 2025 Profile of Home Buyers and Sellers, 52% of buyers found their home on the internet, but 43% chose their agent through a referral from someone they trust, more than any online source. Buyers search on portals. They hire agents through relationships.
A profile on someone else's branded portal brings visibility, but it puts another company between the agent and the client. Owning your presence means the client experience, the communication and the record of your work stay with you.
Our latest blog breaks down the difference, and a simple place to start. Link in the comments.
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