11/01/2026
How to follow up with real estate leads who went quiet this fall.
Pending home sales fell 7.3% in September (NAR). A lot of leads hit pause.
Pause isn't no.
Do this today:
1. Pull every lead you haven't spoken to in a while.
2. Double-call: let it ring 3 or 4 times, hang up, call right back.
3. No answer? Send a short text. Say who you are and make it easy to opt out.
4. Log it in your CRM and schedule the next touch.
5. Keep going, up to 10 attempts, before you decide it's over.
Know when to push and when to chill. Just don't disappear.
Most leads aren't lost. They just stopped hearing from you.
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