10/21/2026
I absolutely agree that creating a database, aka a βsecond brain,β is important when implementing AI in your business.
For those unfamiliar, think of a second brain as a centralized place, like Google Drive or Notion, where you store everything AI needs to understand your business: your processes, data, how you think, how you operate, and how you make decisions.
Hereβs where I disagree: Creating a second brain should NOT be your first step.
Think about moving into a new home.
As youβre packing, youβre also deciding what stays what no longer serves youβ¦and make sure everything youβre bringing into your new home is actually useful.
Why wouldnβt you do the same with your business?
Giving AI access to outdated information, broken processes, and disorganized files doesnβt fix the chaos. It can multiply it.
The goal isnβt to give AI access to everything. Itβs to give AI access to the RIGHT info.
Get that foundation right, and youβll spend less time correcting AI, less time dealing with frustration, and more time experiencing what AI can actually do for your business.