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Val and Rob's Home Page Co-partners of Falkner Cohen Group at eXpRealty. Helping clients across the US buy, sell and invest.

10/31/2026
Free Resource for Grocery Transparency: Open Food FactsWhen moving into a new neighborhood, getting settled often means ...
10/31/2026

Free Resource for Grocery Transparency: Open Food Facts

When moving into a new neighborhood, getting settled often means exploring local grocery stores, stocking the pantry, and finding ways to make healthy lifestyle choices easier for the whole family. If you are looking for a straightforward, completely free tool to help decode what is actually inside packaged foods, Open Food Facts is a fantastic public resource to keep on hand.

What is Open Food Facts?
Often described as the "Wikipedia of food," Open Food Facts is a collaborative, open-source database of food products from around the world. Powered by a global community of contributors, the platform allows shoppers to scan product barcodes using a mobile app to instantly review ingredients, nutritional values, allergen alerts, and processing levels.

Why It’s Worth Checking Out:
* 100% Free and Independent: Unlike many commercial nutrition apps, Open Food Facts is a non-profit digital commons with zero ads, subscriptions, or corporate paywalls.
* Transparent Scoring: It utilizes clear, standardized evaluation systems—such as the Nutri-Score for nutritional quality and the NOVA system for food processing levels—giving you unvarnished insight into grocery items.
* Community-Driven: With hundreds of thousands of products cataloged globally, everyday shoppers help maintain and verify the database to ensure accurate information.
Whether you are managing dietary preferences, trying to understand ingredient labels more clearly, or simply curious about what is on supermarket shelves in your new area, it is a valuable app to explore.

You can check out their database or download the mobile app for iOS and Android by visiting the Open Food Facts Website.

Central Phoenix - COMING SOON!  An excellent opportunity to own a 1/2 acre in Central Phoenix with flood irrigation and ...
10/28/2026

Central Phoenix - COMING SOON! An excellent opportunity to own a 1/2 acre in Central Phoenix with flood irrigation and grandfathered water rights. This 3 bed 2 bath is move-in ready but also primed for your thoughtful improvements. Reach out for more details and price! Photos to come.

UNDER CONTRACT! Another lovely Central Phoenix gem with a huge, lush, irrigated yard and lots of room inside and out to ...
10/27/2026

UNDER CONTRACT! Another lovely Central Phoenix gem with a huge, lush, irrigated yard and lots of room inside and out to play and entertain. So happy for our clients, who fought for this one and got a great price!

Rightsizing Your Real Estate PortfolioTransitioning from a legacy estate doesn’t mean compromising on lifestyle—it means...
10/20/2026

Rightsizing Your Real Estate Portfolio

Transitioning from a legacy estate doesn’t mean compromising on lifestyle—it means aligning your home with your next chapter.
As Seniors Real Estate Specialists (SRES) and seasoned advisors across Arizona and Massachusetts, Valerie Falkner & Rob Cohen specialize in guiding long-term homeowners through strategic property transitions. From luxury single-level living in North Scottsdale to Berkshire mountain retreats, we manage every detail with discretion, legal precision, and financial clarity.
Thinking about your next move? Schedule a private, confidential portfolio assessment today.
📍 Serving Phoenix & The South Berkshires
🔗 Link in bio to learn more or request your market assessment.

Thinking about buying real estate in the Valley, but not sure where the best opportunities are right now? 🌵🏡The Greater ...
10/19/2026

Thinking about buying real estate in the Valley, but not sure where the best opportunities are right now? 🌵🏡

The Greater Phoenix housing market has transitioned into a balanced, normalized environment. With median single-family prices stabilizing in the mid-$400s and strong inventory levels across the region, success today isn’t about chasing rapid appreciation across the board—it’s about targeting specific sub-markets and property types aligned with long-term demand drivers.

Here are 3 property types standing out in today's market:

1️⃣ Single-Level Suburban Homes (Chandler, Gilbert, East Mesa)
✨ Why: Universal appeal for families, downsizers, and relocating buyers alike. Single-level homes in top school districts offer unmatched tenant retention, high liquidity, and steady long-term stability.

2️⃣ New Construction in High-Growth Corridors (North Phoenix / TSMC Corridor, West Valley)
✨ Why: Take advantage of aggressive builder incentives like below-market interest rate buydowns and closing cost credits. Plus, proximity to major job anchors (like the TSMC chip plant) ensures continuous housing demand with low near-term maintenance costs.

3️⃣ Luxury "Lock-and-Leave" Single-Story Resales (North Scottsdale, Cave Creek, Central Phoenix, 85254)
✨ Why: As buyers prioritize low-maintenance, upscale living, well-located single-level luxury properties remain in high demand. Shifted market dynamics give buyers real leverage to negotiate terms and acquire premium properties with long-term value.

💡 Bottom Line: Whether you're looking for a primary residence, a smart rental investment, or a single-level rightsizing upgrade, strategic positioning makes all the difference in today’s Phoenix market.

📩 Curious about which sub-market fits your personal real estate goals best? Send us a DM or drop a comment below to start the conversation!

𝗠𝗼𝗿𝘁𝗴𝗮𝗴𝗲 𝗥𝗮𝘁𝗲𝘀: 𝗪𝗲’𝘃𝗲 𝗛𝗮𝗱 𝗪𝗼𝗿𝘀𝗲⁣⁣𝗛𝗼𝗺𝗲 𝗣𝗿𝗶𝗰𝗲𝘀 𝗮𝗿𝗲 𝗦𝘁𝗮𝗯𝗹𝗲, 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗩𝗼𝗹𝗮𝘁𝗶𝗹𝗲⁣⁣𝙁𝙤𝙧 𝘽𝙪𝙮𝙚𝙧𝙨⁣The best description for the ...
10/19/2026

𝗠𝗼𝗿𝘁𝗴𝗮𝗴𝗲 𝗥𝗮𝘁𝗲𝘀: 𝗪𝗲’𝘃𝗲 𝗛𝗮𝗱 𝗪𝗼𝗿𝘀𝗲⁣
⁣
𝗛𝗼𝗺𝗲 𝗣𝗿𝗶𝗰𝗲𝘀 𝗮𝗿𝗲 𝗦𝘁𝗮𝗯𝗹𝗲, 𝗣𝗮𝘆𝗺𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗩𝗼𝗹𝗮𝘁𝗶𝗹𝗲⁣
⁣
𝙁𝙤𝙧 𝘽𝙪𝙮𝙚𝙧𝙨⁣
The best description for the housing market vibe this month is disappointment. Average mortgage rates are front and center again, and not in a good way. After hovering around 6.75% for most of August, conventional rates shot up to 𝟳.𝟮𝟰% 𝗶𝗻 𝗹𝗲𝘀𝘀 𝘁𝗵𝗮𝗻 𝟮 𝘄𝗲𝗲𝗸𝘀 in anticipation of the Federal Reserve raising the Fed Funds Rate. ⁣
⁣
That is nearly a half percent increase, equating to roughly a 5% increase in a principal and interest payment. On a $3,000 monthly payment, it’s an extra $150, which isn’t enough to disqualify most active buyers but the “shock and awe” has stalled demand back to 2023 and 2024 levels.⁣
⁣
𝗛𝗼𝗺𝗲 𝘃𝗮𝗹𝘂𝗲𝘀 𝗱𝗶𝗱𝗻’𝘁 𝗰𝗿𝗮𝘀𝗵 𝗶𝗻 𝟮𝟬𝟮𝟯 𝗼𝗿 𝟮𝟬𝟮𝟰 when rates were routinely over 7.25%, and market indicators do not support a crash in 2026. However, they may glide with less demand. Ironically, 𝗶𝘁’𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝗿𝗮𝘁𝗲 𝗶𝘁𝘀𝗲𝗹𝗳 that has caused such a sharp pause in buyer activity, because more homes sold in previous years with the same or higher rates. 𝗜𝘁’𝘀 𝘁𝗵𝗲 𝘃𝗼𝗹𝗮𝘁𝗶𝗹𝗶𝘁𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗮𝘁𝗲. ⁣
⁣
Buyers typically pause when the rate is actively rising or actively falling, waiting for it to find stability. This pause provides a window of opportunity for those buyers who can shoulder a higher payment temporarily and negotiate a better deal on the price or terms of their purchase. When rates decline again, they may refinance their home and enjoy a lower payment.⁣
⁣
Those who purchased in 2023 at 8% in October were able to refinance at 6.6% by December, or 6.1% by September 2024. Rates increased to 7.25% by January 2025, and those buyers were able to refinance to 6.1% by September. As a rule of thumb, every 1% change in mortgage rate equates to roughly a 10% difference on the principal and interest payment.⁣
⁣
Meanwhile, incentives remain primarily focused on seller-paid closing costs and rate buydowns that effectively drop a buyer’s principal and interest payment temporarily by 10-20% for a year or two. In August, 59% of all MLS sales involved some form of seller-paid incentive of this nature, with a median cost to the seller at just over $10,000. The top price range for incentives is $350,000-$400,000 at 71% of sales.⁣
⁣
The 4th quarter is seasonally the best time to be a home buyer in Greater Phoenix anyway, so expect new construction incentives to ramp up as well. Buyers who can shoulder the higher rate can negotiate better terms on the home they want today, and get the payment they want when rates decline in the future.⁣
⁣
𝘊𝘳𝘰𝘮𝘧𝘰𝘳𝘥 𝘙𝘦𝘱𝘰𝘳𝘵. 𝘊𝘰𝘮𝘮𝘦𝘯𝘵𝘢𝘳𝘺 𝘸𝘳𝘪𝘵𝘵𝘦𝘯 𝘣𝘺 𝘛𝘪𝘯𝘢 𝘛𝘢𝘮𝘣𝘰𝘦𝘳, 𝘚𝘦𝘯𝘪𝘰𝘳 𝘏𝘰𝘶𝘴𝘪𝘯𝘨 𝘈𝘯𝘢𝘭𝘺𝘴𝘵

Lock In Your Gains. Invest in Desert Luxury. 🌄Paper gains fluctuate. Fine real estate stands the test of time. We’re see...
10/17/2026

Lock In Your Gains. Invest in Desert Luxury. 🌄

Paper gains fluctuate. Fine real estate stands the test of time.

We’re seeing a clear trend among $1.5M+ buyers in North Scottsdale and Carefree right now: reallocating stock market profits into all-cash home purchases and 1031 exchanges. It’s a strategic move to lock in recent growth, diversify away from market volatility, and enjoy immediate lifestyle returns in one of the country's most desirable winter destinations.

Looking to rebalance your holdings into a private desert estate, custom single-level home, or gated sanctuary? Let’s connect to explore available luxury inventory.

Are you looking for an inexpensive entry into the Phoenix market, or do you know someone who is? We have two condos for ...
10/16/2026

Are you looking for an inexpensive entry into the Phoenix market, or do you know someone who is? We have two condos for sale at great prices!

Delano Place is located at 48th St and McDowell in a cozy gated community with excellent access to the 202. 1 bed, 1 bath priced at $149,500.

And Solana in Mesa is located right off the 60 and Greenfield in a really lovely gated community, also 1 bed 1 bath priced at $220,000.

Reach out for more info!

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