Terrence Lomax Coaching, Palm Beach, FL (2026)

10/21/2026

What I’ve found in working specifically with top
producing agents, is that most clients decide to hire you before they ever pick up the phone. 📱

How do? Well, they’ve already watched your stories. Scrolled your grid. Googled your name and went to a slightly stalky( is that even a word lol? ) rabbit hole of your social media content, after a friend mentioned you at dinner.

So… by the time they call, they aren't comparing agents anymore. They're confirming a choice they already made.

That's the part most real estate agents miss. 👇

❌ Your feed is all listings and "Just Sold" graphics, but nobody sees you, nobody can connect with YOU.
❌ You post in bursts, go quiet for a month, then wonder where the referrals went. Screams unstable, which hurts trust.
❌ Your content looks like every other agent's in your market, which screams connection to your audience is more of a chore than an opportunity to really grow connection.
❌ You're paying for leads that don't know you and don't trust you yet

Here’s the deal, your license makes you qualified, yes. BUT, it’s your personal brand that makes you the obvious pick. 🏡

Meaning, when people feel like they know you, the conversation starts warm. Price objections get smaller. Referrals show up without being chased.

Because closing the deals you actually want requires the right people to trust you first. 🤝

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community and converts.

10/16/2026

88% of buyers say they’d use their agent again. 🏡
Only 13% actually do.

That gap is sitting in your phone contacts right now.

Here’s what I broke down in a recent consult session 👇

📊 Homeowners move about every 6 to 8 years. By then, most have drifted. They didn’t stop liking you. Your follow-up just wasn’t frequent or intentional, and it wasn’t happening where they spend their time.

🛒 Your face on a shopping cart or a park bench isn’t a relationship. Your past clients are on Instagram, so that’s where you need to be staying in touch.

📈 Nurtured leads convert 20% to 30% higher than cold leads. You don’t need a pile of strangers. You need the people who already know and trust you to keep seeing you.

Closing the gap between 88% and 13% could triple your business. Even getting 42% of past clients to rehire or refer you is a whole different year.

That’s the real reason to build a brand. Cute content isn’t the point. Closing this gap is.

Because closing the deals you actually want requires the right people to trust you first.

DM me to learn more about the leverage you’ve been missing to grow an agent personal brand on social that builds connection, community, and converts.

10/13/2026

Trust me I get it ….

Referrals alone used to be enough. For a lot of agents though, they just aren't anymore. 📉

Today, yes, the leads still come in. But now they show up cold, compare you to two other agents that have already built real trust with them through months of valuable content, and thus ask about your commission before they've seen what you can do.

Here's what changed: clients vet you online before they ever pick up the phone. It’s called a “vibe check” and an ability to rank your level of expertise before they even reach out to you... 📱

And when they look you up, what do they find?

❌ A feed full of just-listed and just-sold graphics
❌ Nothing that tells them who you are or why you're different from the last agent they scrolled past with the same “market update” information.

So you end up having to build that trust on the follow-up calls. over selling and over promising. That's exhausting, and it costs you deals.

✅ Here‘s the thing, building a strong personal brand as an agent does that work for you. The right clients not only consume but genuinely connect with your content for weeks, get to know YOU, and reach out ready to work with you.

Because today, closing the deals you actually want requires the right people to trust you first and information alone (that they can ask chat themselves anyway) is not going to earn that trust. 🤝

👉 DM me to learn more about the leverage you've been missing that will duplicate your reputation by growing your agent personal brand on social in a way that builds community, connection, and actually converts.

10/09/2026

A chicken suit and a jump off the dock might get you a million views. 🐔

It won't get you hired.

I sat down with one of our agents this summer, and we got into something most agents skip over. Saying no is just as much a part of building your brand as saying yes.

Every week, a new trend promises reach. Some of them would even work. Your views would spike.

But before anything goes on your feed, ask yourself one thing 👇
Does this make someone trust you more as the agent they'd hire?

❌ Going viral for a stunt that's forgotten by Friday
❌ Views from people who will never buy or sell in your market
✅ Content that shows how you actually work for your clients
✅ A feed a seller can scroll through and feel confident calling you

And this isn't a quick fix. 📈 Trust builds over months of showing up with intention, not from one lucky post.

Because closing the deals you actually want requires the right people to trust you first.

DM me to learn more about the leverage you've been missing to grow an agent's personal brand on social that builds connection, community, and converts.

09/22/2026

Most agents think buyers and sellers choose them because of price, listings, or the market. 👀

They don’t.

I sat down with Brooke to talk about the real reason clients choose one agent over the hundred others in their feed, and her answer says it all: it comes down to brand identity. 🎯

When your brand is clear, the right people feel like they already know you before the first call. When it’s not, you blend into the noise and compete on the one thing you never want to compete on. Price. 💸

Here’s what a strong brand identity actually does for you:

🏡 Attracts the buyers and sellers you actually want to work with
🤝 Builds trust before anyone ever fills out a contact form
📱 Turns your social presence into a referral engine that works while you sleep
💬 Positions you as the obvious authority in your market

Brooke didn’t get here by posting more. She got here by getting clear on who she is and who she serves.

Because closing the deals you actually want requires the right people to trust you first. ✨

DM me to learn more about the leverage you’ve been missing to grow an agent personal brand on social that builds connection, community, and converts. 📩

09/17/2026

I found an interesting stat last week.…Cold outreach converts at 2%. Being the trusted authority in your niche converts at 50%. 🎯

Same market. Same clients. A 25x difference in your odds.

Here’s what that said to me…

Most agents spend their entire career on the wrong side of that math. Buying leads that ghost them, chasing strangers who were never going to pick up, starting every month back at zero. 😮‍💨

Here's the shift nobody tells you: 71% of buyers and sellers now prefer working with an agent who has a strong social presence. They're sizing you up from their phone long before they ever reach out. Your feed is your first showing. 📲

When you consistently show up as the go-to voice for a specific niche, something changes. You stop trying to convince people you're the right agent. They arrive already knowing it. 🔑

That's the whole game. Not more leads. A brand that makes the right ones come to you.

Visibility gets you noticed. Relatable authority gets you chosen. 🏡

09/16/2026

Allow me to reintroduce myself 👋

Most agents know me as the guy who builds real estate personal brands. Almost no one knows where it actually started.

Back in 2009, I wasn't in real estate at all. I was running an online music and lifestyle magazine for three years, learning everything I know about storytelling and audience. 🎬

That led me to co-founding a video production company, where I spent 6 years directing content for everyone from emerging artists to Fortune 5000 companies. That season taught me the truth I still build Journi on:

✅ The most talented people in the room rarely win on talent alone
✅ They win because people can see their story

That belief followed me through consulting on advertising for The Boston Globe, through leading their startup incubator, and straight into the obsession that became Journi in 2017. 🚀

Today, Journi builds the nation's leading real estate agent brands. We exist for one reason: to make the modern agent the undeniable authority in their market.

Because closing the deals you actually want requires the right people to trust you first.

A few things you might not know about me: [insert 2 to 3 personal details, family, hobby, where you recharge, a surprising skill]

New here? Welcome. Drop a 👋 below and tell me the market you're building your brand in.

📍 Learn more at www.journi.co

09/09/2026

Stop making every post about you 🎙️

If your content strategy is “talk about real estate, repeat,” you’re leaving reach and trust on the table. Here are 3 content formats top agents are using right now to cement their brand position as an agent, without burning out on camera:

1️⃣ Interview your community
Talking to empty nesters? Interview one. Chasing first-time buyers? Interview one. It takes the spotlight off you and puts it on them, and people are far more likely to share content they’re actually featured in. Bonus: it signals exactly who you serve, right in the content.

2️⃣ Greenscreen the moment
Is something trending? Use it. Think Bad Bunny at the Super Bowl, a viral local story, whatever’s already in the social conversation. Record yourself reacting on greenscreen and connect it back to your real estate expertise. You’re not chasing trends, you’re borrowing their attention to pivot the audiences mind back to why they should trust you.

3️⃣ Voiceover B-roll
No camera confidence needed. Grab 4 quick clips around town (new coffee shop, downtown storefront, local business owner) layer your voiceover on top, and you’ve got a Reel that positions you as the local expert. Zero on-camera time required.

The common thread? Every format builds trust before you ever ask for the sale. Because closing the deals you actually want requires the right people to trust you first. 🤝

DM me to learn more about the leverage you’ve been missing to grow an agent personal brand on social that builds connection, community and converts.

09/01/2026

Tired of starting every month back at zero? 😮‍💨

Cold calls. Bought leads. Chasing strangers who ghost you by Thursday. That's not a business; that's a treadmill. And most agents stay on it their entire career.

Here's what nobody tells you: the top producers aren't hustling harder for leads. 🎯

They built a brand so magnetic that their ideal clients show up already “sold” already trusting them, already ready to sign. 📲

That's the difference between selling and being sought after.

It amazes me that some agents still see building personal brand on social media as optional or simply “nice to have” when it’s clear that whether it’s to streamline your nurture process with your sphere, or to position you in the mind or your ideal clients as the “only choice”, there’s no way around it. It’s now a must have.

When your content consistently shows up, adds value, and builds real connections, you stop having to convince people you're the right agent. They arrive knowing it. 🏡

The agents who win the next five years won't be the loudest. They'll be the ones who became the undeniable authority for their desired buyers and seller audiences. 🔑

DM me to learn more about the leverage you've been missing to grow an agent personal brand on social that builds connection, community, and converts.

08/17/2026

Your biggest business expense this month wasn't your listings, your ads, or your brokerage split. It was the 15 hours you spent editing your own content. 😮‍💨

Nobody warns you about this one.

DIY agents lose up to 38% of their week playing creative director instead of closer. That's 10 to 15 hours buried in captions, CapCut, and "which take was better." Hours you will never bill for.

Now do the real math. At a $15k average commission, every hour you spend editing doesn't save you money. It's quietly costing you thousands in the deals you had no time to chase. You've become the most expensive editor in real estate. 🎯

This is why 65-70% of top producers and mega teams don't touch their own social. They guard their calendar like the asset it is and let a team handle the content. The leverage was never doing more. It was doing only what actually closes. 🏡

Heading into fall, the agents who win won't be the ones hustling hardest. They'll be the ones who plugged in a full media department for less than the cost of a single hire, showed up everywhere daily, and stayed locked in their zone of genius.

Your highest paid hour should never be spent inside an editing app.

DM us to learn more about the leverage you've been missing to grow an agent's personal brand on social that builds connection and community, and converts.

Terrence Lomax Coaching

10/21/2026

10/16/2026

10/13/2026

10/09/2026

09/22/2026

09/17/2026

09/16/2026

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08/17/2026

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