11/05/2026
Can recognition actually change how people work? New Incentive Research Foundation research suggests it can.
Nearly 40% of employees surveyed said they regularly set personal goals related to earning rewards or recognition. Another 43% said they do so occasionally.
That should change the way organizations think about recognition. Recognition is not only a response to great performance. Done well, it can signal what matters, reinforce desired behaviors and help people understand what great performance looks like.
As 2027 planning gets underway, the question should not simply be, “How do we recognize more employees?”
It should be: What do we want recognition to encourage them to do?