Jack Lerond - EXP Realty

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Jack Lerond - EXP Realty

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Nashville-area Realtor specializing in Brentwood, Franklin & Fairview TN. Helping buyers, sellers, & relocating families. Texas transplant (Austin → TN).

11/04/2026

Pricing your home is about statistics, not emotion.

I get it. You put in the new kitchen. You know what the neighbor's house sold for two years ago. But a buyer doesn't pay for any of that. They compare your home to every other home they can buy today.

Buyers in Brentwood, Franklin and Fairview will pay for a well-priced home and walk right past an overpriced one. The longer a home sits, the more buyers ask what's wrong with it. Then the price cuts start, and you end up chasing the market down.

If the price isn't right, I'll tell you. I'm in the business of selling homes, not taking listings.

Want to know where your home really stands? Get your free home evaluation: https://www.jacklerond.com/home-evaluation

Jack Lerond · eXp Realty · (888) 519-5113 · TN Lic. #360796

11/01/2026

Selling a resale home near Nashville? Your competition isn't just the house down the street. It's the builder.

Buyers in Williamson County are walking model homes the same weekend they walk yours. And builders aren't just selling a house. They're selling a payment.

I know because I've done it myself. When I bought my new construction, rates were around 8%. I negotiated the builder's incentive into a permanent buy-down to the low 6s on a 30-year fixed.

So here's the strategy: instead of only cutting your price, offer a concession the buyer can use to buy down their rate. A small price cut barely moves the monthly payment. A buy-down can lower it for the life of the loan, depending on the lender and that day's pricing.

Selling in Brentwood, Franklin or Fairview? Book a free, no-pressure call: https://calendly.com/jacklerond

Jack Lerond · eXp Realty · (888) 519-5113 · TN Lic. #360796

10/18/2026

Nashville relocation: under contract to build in Fairview, TN, for a family moving here from Florida!

They found me through my YouTube videos, then toured Brentwood, Franklin and Fairview and weighed resale against building new. They wanted more space and the right community, and Fairview was the fit.

The best part: they don't have to be here to build. For the next 10 months of construction, I'll be their eyes and ears on the ground while they're still in Florida. That means site visits, photo and video updates, and builder meetings. On new construction, the builder's sales rep works for the builder, so it pays to have your own advocate.

Watch the videos they watched: https://www.youtube.com/
Free Nashville Relocation Guide: https://drive.google.com/file/d/1nb9DDP_o8b38mcMRZ1RPfl2Xv9LM_W3v/view?usp=drivesdk
Book a free, no-pressure consultation: https://calendly.com/jacklerond

Jack Lerond · eXp Realty · (888) 519-5113 ext. 1427 · 3401 Mallory Ln Ste 100, Franklin TN 37067 · TN Lic. #360796 · Equal Housing Opportunity

10/15/2026

Moving to Nashville from out of state? My latest buyers just relocated to Franklin, TN and closed on their new-construction home, and they took the time to leave this Google review:

"He was there with us for every step along the way in the process, and was an excellent communicator. He was a great listener which helped him and us in qualifying what we needed, and what our overall preferences were… we would highly recommend Jack as a smart, reliable and effective partner in your real estate and relocation search!"

What made it efficient was simple: we got clear on what they needed before we toured anything. And on new construction, a third-party inspection walked the whole house before closing, and the builder's punch list was done before they closed.

This is your one big move. Let's get it right.

Book a free, no-pressure consultation: https://calendly.com/jacklerond

Jack Lerond · eXp Realty · (888) 519-5113 ext. 1427 · 3401 Mallory Ln Ste 100, Franklin TN 37067 · TN Lic. #360796 · Equal Housing Opportunity

10/14/2026

$1.4M in Franklin, just south of Nashville. Just closed, and I represented the buyers: a retired couple from Maine.

They didn't pick Tennessee on a whim. They looked at states all over the country and ran the numbers. Between state income tax, tax on their retirement income and property taxes, they're saving about $50,000 a year.

That's what I mean when I say changing your zip code can change your whole financial picture.

It wasn't a free decision, though. The move put more distance between them and their young grandkids. They chose Tennessee with their eyes open, and that's the only way I want anyone to make this move.

And because it's new construction, a third-party inspector walked the whole house with us before closing, and the punch list got done before we signed.

Congratulations, and welcome home.

Their savings are their numbers, not a promise. Everyone's situation is different, so talk to your tax advisor and run your own. If you're weighing a move to Nashville, grab my Free relocation guide in the bio.

Jack Lerond · eXp Realty · (888) 519-5113 ext. 1427 · 3401 Mallory Ln Ste 100, Franklin TN 37067 · TN Lic. #360796 · Equal Housing Opportunity

09/30/2026

Paramount just settled its lawsuit with California — but does that mean the Nashville move is off the table? Not so fast.

Before the settlement, Paramount had already toured land in Nashville and talked to developers about 400,000 square feet of office space. The lawsuit's over. The reasons companies and families keep leaving California for Tennessee are not.

If you're considering a move from California to Williamson County — Brentwood, Franklin, or Fairview — this video breaks down the tax savings, cost of living, schools, and safety numbers you need to know before you relocate.

📞 Free relocation consultation — link below

09/17/2026

Brentwood's market update for August is in, and the number that stands out most is speed — homes are selling in a median of just 8 days, compared to 17 days this time last year. 58 homes closed last month with a median price of $1,697,500, and the top sale of the month set a new record at $7,995,000.

If you're curious what this means for your home's value or your buying timeline, send me a message — happy to walk through it with you.

09/12/2026

Here’s a caption built to reinforce Franklin, TN + Williamson County + local events/lifestyle signals while still sounding natural on Instagram.

🏎️ Cars & Caffeine in Franklin, TN ☕️

Another great Saturday morning in Franklin, Tennessee — checking out some incredible cars, meeting people from around the area, and enjoying one of the local events that makes living in Williamson County such a great experience.

Cars & Caffeine always brings out an impressive mix of exotic cars, classics, performance cars and automotive enthusiasts from across Franklin, Brentwood, Nashville and Middle Tennessee.

When people think about moving to Franklin, the conversation usually starts with homes, schools and neighborhoods. But there’s much more to living here. It’s the local events, restaurants, parks, downtown Franklin, community gatherings and weekends like this that create the lifestyle people are looking for.

If you’re considering moving to Franklin, TN or buying or selling a home in Franklin or Williamson County, I’d be happy to help you get to know the area — not just the real estate.

📍 Franklin, Tennessee
🏡 Jack Lerond | eXp Luxury
Your Titan for Tennessee Real Estate

Address

Nashville, TN
37211

Telephone

+16152684474

Website

http://jacklerond.com/, https://jacklerond.netlify.app/, https://www.youtube.com/@jacklerond?sub_confirmation=1

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