David Gonzalez, Keyes Commercial Real Estate Broker Associate

10/23/2026

Small Details That Can Make a Home More Appealing to Buyers
Sellers often think about the big things first: paint, flooring, kitchen updates, or curb appeal. Buyers notice those too, but their impression of a home is also built from dozens of smaller details.
A sticky door, burned-out bulb, or crowded counter probably won't make or break a sale on its own. Enough...

Buyers notice more than major upgrades. A few small details can help your home feel cleaner, easier to use, and better cared for during showings.

10/22/2026

How to Spot Areas of Your Home That Need Better Ventilation
A room that feels stuffy once in a while isn't necessarily a problem. A room that regularly holds moisture, odors, or stale air deserves a closer look.
Ventilation helps move moisture and indoor air out of areas where they tend to collect. Bathrooms and kitchens are obvious places to check, but problems...

Poor airflow can make parts of a home feel stuffy or damp. Learn where to look for ventilation problems and when they may need more attention.

10/22/2026

Understanding Home Insurance Before You Buy
Home insurance can feel like something to handle near the end of the buying process. In reality, it's worth thinking about much earlier.
The property itself can affect what coverage is available and what it costs. Roof age, location, past claims, certain features, and regional risks may all matter to...

Home insurance affects more than your monthly housing costs. Learn what buyers should ask about coverage, deductibles, exclusions, and insurability.

10/20/2026

How Timing Can Affect a Seller's Negotiation Strategy
Negotiation isn't only about the number written on an offer. Timing can matter just as much.
An offer that arrives the first day on the market creates a different situation from one that arrives after several weeks. A buyer who can match a seller's preferred closing date may have an advantage that isn't...

Timing can shape more than a home's asking price. Learn how offers, market activity, deadlines, and seller priorities can affect negotiations.

10/16/2026

Looking Beyond the Mortgage: Long-Term Costs of Owning a Home
A monthly mortgage payment is one of the first numbers buyers look at, but it isn't the only one that matters. Two homes with similar purchase prices can have very different ongoing costs once taxes, insurance, utilities, maintenance, and other expenses are added in.
Looking beyond the loan payment...

A mortgage payment is only part of the cost of homeownership. Look at taxes, insurance, maintenance, utilities, and other expenses before you buy.

10/16/2026

Sarasota's Catalist Realty, known for giving back to local nonprofits, joins The Keyes Company as The Catalist Group in our 1630 Morrill St. office.

10/16/2026

Home Projects That Can Improve Everyday Function
Not every home project needs to be about resale value or making a room look newer. Some of the most useful improvements are the ones that make everyday tasks a little easier.
If you're deciding where to spend time or money, look for the places where your home regularly slows you down.
Fix the Entryway...

A few targeted home projects can make daily routines easier. Focus on changes that improve storage, movement, lighting, and how your space works.

10/09/2026

Keeping Buyers Interested After the First Showing
A buyer walking out of a showing without making an offer isn't necessarily bad news. They may be comparing several homes, talking through their budget, waiting for another family member to see the property, or simply trying not to make a rushed decision.
For sellers, the period after that first visit...

A promising first showing doesn't always lead straight to an offer. Keep buyers engaged by making follow-up easy and addressing issues that may hold them back.

10/08/2026

Simple Ways to Make Your Home More Comfortable Year-Round
Home comfort usually isn't one big thing. It's the bedroom that always feels warmer than the rest of the house, the glare on the television every afternoon, or the room where everyone seems to reach for a blanket.
Before assuming you need a major upgrade, look at the smaller problems that come up repeatedly....

Everyday comfort often comes down to small details. Find practical ways to make your home feel better throughout the year without a major remodel.

10/08/2026

How to Compare Homes With Different Strengths and Tradeoffs
Sometimes the hardest choice isn't between a home you love and one you don't. It's between two homes that both work, just in completely different ways.
One may have the location you wanted but less storage. Another might have an extra bedroom but need more updating. You may prefer the yard at one property...

Two homes can be appealing for very different reasons. Compare their strengths, compromises, and long-term fit before deciding which works better.