10/23/2026
Trust, the all important trait that we want in life and in business.
In David Deza's latest blog article, he discusses the importance of trust but feels that likability is needed first in order to earn that trust.
"Trust is earned. Likability comes first. People need to feel comfortable with you before they trust you. Likability can get you the opportunity. But trust is what makes people hand you the key."
As BHS' Managing Director, David offers his insight as to what we can and should do to gain that trust, especially from our clients and everyone else with whom we deal.