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Russell Realty Russell Realty: A family name signifying commitment and top-tier real estate service in North Texas. Your referrals are important to us! It’s a family name.

Russell Realty is more than just a business name. And it represents our unwavering commitment to serving our clients with the utmost care and expertise. We're locally owned and operated, and we know and love the North Texas area. We can guide you through the housing market to be sure you feel confident, heard and cared for every step of the way. More than 80% of our clients have worked with us before or were referred by family and friends. This is a testament to the trust and confidence they place in our services. Our experience is extensive, with hundreds of successful transactions, making us a leading force in North Texas real estate. If you're selling, you can count on us to help you navigate the process with as little stress as possible. We know how to prepare your home, and we're here to help. We'll use an aggressive marketing plan to bring more buyers with higher offers. Our goal is to give you incredible service and advice, while getting you to the closing table with confidence that you secured the best price on your home. If you're buying a home, our agents are hard working professionals who spend time to understand your needs, research the best housing options, and will assist you with finding a lender, negotiating the contract, and getting your family into your home sweet home as smoothly as possible. Our Broker, Charles Russell, is a life-long North Texas resident, and a proven top Realtor in the North Texas area. Here at Russell Realty, we are passionate about what we do. We work hard to help people make the best housing decisions for their families. We would love to help you buy or sell your next home. Let's get started today!

To Sell or Rent? How To Choose the Best Path for Your House.Your house isn't selling as quickly as you hoped. So, should...
10/24/2026

To Sell or Rent? How To Choose the Best Path for Your House.

Your house isn't selling as quickly as you hoped. So, should you just rent it out instead? It's a question more homeowners are asking. And the numbers show just how common this backup plan is becoming.

According to Parcl, about 9% of homes currently listed for rent were originally listed for sale.

That's a lot of homeowners becoming landlords when selling didn't go according to plan.

But before you trade your "For Sale" sign for a "For Rent" sign, there's something worth considering.

Being a landlord isn't always the easy passive income opportunity it sounds like.
Landlord insurance typically costs about 25% more than regular homeowners insurance. Property management can eat up around 10% of your rental income.

And that's before unexpected repairs, vacancies, or late-night maintenance calls.
Suddenly, renting might not look quite as simple.

Now, that doesn't mean renting is a bad idea. For some homeowners, it's absolutely the right move.

But if selling is what you really want, don't give up on that plan just yet.
Sometimes, the difference between a house that sits and one that sells comes down to the changing the strategy.

Thinking about renting your house because selling feels harder than expected? Send a message. Let's compare the numbers and figure out which option actually makes the most sense for you.

Buyers, this is big.The housing market is giving you a level of negotiating power we haven't seen since the years follow...
10/23/2026

Buyers, this is big.

The housing market is giving you a level of negotiating power we haven't seen since the years following the housing crash.

According to Redfin, there are now 63% more sellers than buyers nationwide, and 41 of the 50 largest metros favor buyers. That means, in most places, you have more say in what you're willing to pay, what you're willing to accept, and what you want to negotiate.

And sellers have more reason to listen.

Of course this varies market to market, but this shift is creating opportunities for buyers who are ready to jump in – even with today’s higher rates.

DM me, and let's make sure you know how to take advantage of it.

10/22/2026

New Homes Cost Less in 1 in 3 Major Markets

Newly built homes now cost less than existing ones in about 1 in 3 major markets. How much less, exactly? Nationally, a newly built home typically sells for about $35,000 less. So, brand-new could be more budget-friendly than you think. Want to see how newly built and existing homes compare where you’re looking? Let’s tour one of each.

Buying a Home in McKinney? How to Pick Your AgentLearn how to choose the right real estate agent in McKinney, TX, with i...
10/21/2026

Buying a Home in McKinney? How to Pick Your Agent

Learn how to choose the right real estate agent in McKinney, TX, with insights on verifying credentials, understanding local expertise, and navigating....

Learn how to choose the right real estate agent in McKinney, TX, with insights on verifying credentials, understanding local expertise, and navigating.

How Corporate Relocations Are Reshaping North Texas Real EstateDiscover how corporate relocations are impacting housing ...
10/21/2026

How Corporate Relocations Are Reshaping North Texas Real Estate

Discover how corporate relocations are impacting housing demand, competition, and pricing in North Texas, particularly in Plano, Frisco, McKinney....

Discover how corporate relocations are impacting housing demand, competition, and pricing in North Texas, particularly in Plano, Frisco, McKinney.

What if your first home isn't a house at all?If you've been struggling to find a traditional single-family home that fit...
10/21/2026

What if your first home isn't a house at all?

If you've been struggling to find a traditional single-family home that fits your budget, don't overlook condos.

According to Zillow, the typical starter condo costs under $200k nationally. Part of the reason they can be more affordable than a single-family home is because they’re normally smaller.

Sure, you may trade some square footage or a backyard for shared walls and an HOA fee. But you could also get a lower purchase price, great amenities, and less maintenance to handle yourself.

And if that means getting your own set of keys sooner, it could be an option worth exploring.

Your first home doesn't have to check every box you originally imagined. It just needs to be the right fit for your life and your budget right now.

Let's look at what's available in our area and see if a condo could be your way into homeownership.

We're thrilled to welcome Audrey Reed, Realtor to Russell Realty. Audrey is an incredibly talented agent who brings work...
10/21/2026

We're thrilled to welcome Audrey Reed, Realtor to Russell Realty. Audrey is an incredibly talented agent who brings work ethic, positivity, and serious real estate business skills. As a broker associate, she has top-level education and experience that her clients appreciate. Welcome, Audrey!

Russell Realty has incredible listings in North Texas and we're ready to give you a personal tour. Take a look and let's...
10/20/2026

Russell Realty has incredible listings in North Texas and we're ready to give you a personal tour. Take a look and let's plan your next move! Check the comments for more

Want to move but don’t want to give up your current low rate? This is for you. Data shows homeowners with a mortgage hav...
10/20/2026

Want to move but don’t want to give up your current low rate? This is for you.
Data shows homeowners with a mortgage have an average of $310K in equity right now.

And that means if you've been putting off a move because you don't want to give up the mortgage rate you locked in a few years ago, your equity could help.

You could use it toward a bigger down payment and borrow less at today's rates.

Or, if you're downsizing, you might even be able to buy your next home in cash. No mortgage. No worrying about today’s rates.

Want to know how much equity you have and what it makes possible for you? DM me, and I'll help you find out.

Hoping mortgage rates will come down soon? The latest inflation report just made that outlook a little more complicated....
10/19/2026

Hoping mortgage rates will come down soon? The latest inflation report just made that outlook a little more complicated.

Inflation climbed to 3.7% in September, higher than economists expected. And while rising gas prices were a big driver, costs increased across several other categories too.

Why does that matter for housing? Because stubborn inflation makes it harder for the Fed to justify lowering their Federal Funds Rate. It could even increase the chances of another hike.

Now, the Fed doesn't directly control mortgage rates. But inflation and Fed expectations influence them, which means there's no guarantee mortgage rates will move lower anytime soon.

If you're planning to buy or sell, don't let a hoped-for rate drop be the only thing driving your timeline.

Let's look at what today's market means for your move and build a plan around the numbers you can actually work with.

Address

201 W Virginia Street, Suite 100
McKinney, TX
75069

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