11/01/2026
Think your comp set is accurate? Think again.
Too many hotel market analyses fail because they start with easy assumptions: a broad market, a padded comp set, or treating demand as one number. Those three mistakes alone can flip your strategy and hide lost revenue.
This carousel busts the common myths and points to the checks the article walks through: tight market boundaries, the HSMAI rule on comp sets, demand segmentation, and mapping supply shifts.
Read the full step-by-step checklist and worked example on LDB Hospitality. Which market are you rethinking this week?