10/29/2026
The 2026 FIFA World Cup brought an estimated 680,000 visitors to the Kansas City metro, generating approximately $570 million in direct spending across nine counties, according to Visit KC.
What to know:
🌎 680,000 visitors came to the region, about 5% above projections, with 17% traveling internationally.
💰 The tournament generated $570 million in direct spending, below the original $653 million forecast due to lower spending per visitor.
🚋 The KC Streetcar recorded 838,826 passenger trips from June 11 to July 11, setting a new daily ridership record of 55,973.
⚽ More than 413,000 fans attended six matches, while the Fan Festival drew over 400,000 attendees.
🏨 Hotels generated more than $119 million in room revenue, with average daily rates rising 40.6% year over year during the match period.
Despite falling short of its spending forecast, Kansas City led U.S. host cities in domestic visitor growth and hotel rate growth during match periods. Local in-person consumer spending also increased 7% to 8%, highlighting the tournament's impact on businesses across the region.
Visit KC and local leaders hope the global exposure will help attract future tourists, investors and major events to Kansas City.
What do you think was the biggest win for Kansas City from hosting the World Cup?