11/05/2026
When selecting a REALTOR® to list and sell your home, it's crucial to weigh the importance of market knowledge versus local knowledge. In my view, market knowledge should always take precedence. While local knowledge can provide information about proximity to amenities like subdivision swimming pools or shopping malls, it doesn't necessarily translate to a deeper understanding of the real estate market. Every day, new listings appear on platforms like HAR.com, while others are removed due to termination or expiration. A property listing can be active, pending, sold, or off market, often because a "local knowledge" agent failed to grasp the intricacies of the market.
In real estate, the number of days a property spends on the market is a seller's worst enemy. Correctly pricing a property requires market expertise and skill, rendering local knowledge secondary.
When interviewing agents, don't just ask how many listings they've sold. Instead, inquire about how many listings have ended as withdrawn, terminated, or expired. Additionally, ask how frequently they terminate and relist properties. Some agents might claim a property sold in 30 days, but they may have manipulated the MLS system by terminating and relisting the property every 20 to 30 days to reset the days-on-market count.
If an agent presents you with all the homes sold in the past 6 to 12 months, remember that this doesn't provide the complete picture. A competent agent should also consider and discuss with their clients the properties that were withdrawn, expired, or terminated.
The "Months of Inventory" metric calculates the current number of active listings in a specific area and compares it to the number of properties sold in the same area. This calculation helps estimate how many months it will take to sell the current inventory, assuming consistent sales trends. However, this metric does not account for withdrawn, terminated, and expired listings, which can be just as numerous as sold listings in some areas.
This comprehensive understanding is what constitutes true market knowledge.