10/21/2026
One letter changed everything.
Shawn Taylor asked a powerful Dallas executive for a letter of reference. That letter reached his best friend — Roger Enrico, chairman and CEO of Pepsi — and a note went to the president of Taco Bell.
After that, the playing field leveled. He got the deal — and they even swapped in better stores to make sure he succeeded.
Relationships are currency. This is how you spend them.
Full episode with Shawn Taylor on The Black Money Tree Podcast — link in bio.