11/02/2026
The biggest mistake I see when people buy SEO services: paying every month and having no idea what they're getting.
One of our long-time clients, Beth Atalay, wrote that before working with us she'd spent thousands of dollars for minimal results and "always felt like I was just someone who paid them on a monthly basis."
That stuck with me. Here's what to avoid when hiring an SEO company:
- No audit up front. If they can't explain what's wrong with your site, how will they fix it?
- One-size-fits-all packages.
- No reporting, or reports you can't understand.
- No human you can actually talk to.
You should know what's being done, why, and whether it's working. Every month.