09/29/2026
A few weeks ago I walked a warehouse with a buyer group I'd never worked with before.
Before we shook hands, they told me they'd already found me online, read my market reports, and looked into my background and social media pages. The decision to take the meeting and work with me was made before I ever showed up.
This is the new marketplace that we live in. Your online brand has legitimate weight.
- Clients research information quicker and easier than ever before.
- People talk to AI about EVERYTHING
- They will scan your social media before responding to your email.
By the time they call you, they've already formed an opinion and likely made a decision. So, the question isn't whether someone will look you up. It's what they'll find when they do.