11/04/2026
🏡 73 MILLION more people. Same number of home sales as 1996. 🤯
Let that sink in.
We’re on pace for roughly 4 million existing home sales in 2026, a level we haven’t seen in nearly 30 years.
So why aren’t Americans moving?
🔒 Rate Lock-In: Nobody wants to trade a 3% mortgage for a 7% mortgage.
🏠 The COVID Effect: Home became more than just a place to live. People are staying longer.
💻 Remote Work: Flexibility has changed how and where people choose to live.
💰 Affordability: Higher home prices, mortgage rates, insurance, taxes, and everyday expenses are keeping people on the sidelines.
The problem isn’t just that people can’t afford to buy. It’s that homeowners have fewer reasons to sell.
💬 What would it take for YOU to sell your home and move?