Prominus Real Estate

10/09/2026

Is the Dallas-Fort Worth real estate market shifting in favor of buyers? 🏡

I recently sat down with KeyCrew Journal to discuss what’s really happening across DFW. Inventory has been building, and average days on market in some areas have stretched to five months, meaning buyers currently hold significant negotiating power that many aren't capitalizing on.

A few key takeaways from our conversation:
🔹 Cash is setting the pace: All-cash offers are minimizing friction and deal fallout.

🔹 Hyper-local submarket dynamics: Micro-markets like Highland Park and East Dallas remain resilient, while outer suburbs see slower absorption.

🔹 The feedback gap: Actionable buyer feedback and strategic seller concessions (credits, price adjustments) are key to bridging the gap and getting deals closed.

Check out the full article for a deeper dive into current DFW market dynamics, contract negotiations, and what to expect next 👇

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Inventory in the Dallas-Fort Worth metroplex has been building for months, and homes are sitting far longer than many sellers anticipated. Average days on

10/08/2026

For certain Dallas short-term-rental owners, the City’s 2023 STR restrictions remain under a temporary injunction while the litigation continues. But that does not mean every Dallas property is automatically free to operate as a short-term rental. Click the link below to read the full blog article:

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For certain Dallas short-term-rental owners, the City's 2023 STR restrictions remain under a temporary injunction while the litigation continues. But that does not mean every Dallas property is automatically free to operate as a short-term rental.

09/25/2026

Can a Buyer Back Out of a Texas Real Estate Contract After Signing?

Yes, but there is an important distinction between terminating a contract under a contractual or statutory right and simply deciding you no longer want to buy the property. Once a seller accepts an offer, the buyer generally has a binding contract, and the buyer’s ability to walk away without being in default depends on the specific contract, addenda and applicable law. Read more in the blog post linked below.

Yes, but there is an important distinction between terminating a contract under a contractual or statutory right and simply deciding you no longer want to buy the property. Once a seller accepts an offer, the buyer generally has a binding contract, and the buyer's ability to walk away without being....

09/23/2026

It’s official! 🏆 Honored and beyond grateful to be named one of D Magazine’s Best Real Estate Agents for 2026!

This recognition means the world to me, but the real win is getting to guide so many incredible clients home across Dallas.

Thank you to everyone who has trusted me with one of life’s biggest moves, and to my wonderful clients, friends, and community for your unwavering support! Here’s to making more dream homes a reality this year! ✨🏠

Jennifer Cloud, Esq., Broker/Founder of Prominus®, LLC, is a Texas-licensed real estate broker and Texas and New York-licensed attorney with an office in Uptown Dallas. Her company motto is "You should expect more from your Realtor," and every day she strives to show her clients why.

09/22/2026

The Dallas-Fort Worth housing market is looking sweeter than ever, just not if you’re trying to sell! 🏠✨

D Magazine breaks down the shifting dynamics for home buyers in DFW, from shifting inventory to navigating mortgage trends. Plus, check out this year’s top-rated real estate agents, mortgage pros, and insurance experts to help you make your next move with confidence.

📲 Read the full article at the link below!

🔗https://www.dmagazine.com/publications/d-magazine/2026/september/state-of-the-market-home-buyers/

09/21/2026

It’s official: Dallas is officially a top 10 buyer’s market in the U.S. 📉🏠

According to recent data from Redfin, sellers in DFW now outnumber buyers by 107%, giving house hunters more leverage and negotiation power than we've seen in years. In fact, nearly 80% of DFW homes are selling below original asking price!

So, how much below asking price should you actually offer without insulting the seller or leaving money on the table? 🤔

We broke down the exact strategy in our latest blog post on our website! Learn how to read the market, evaluate days on market, and structure a win-win offer in today’s Dallas housing market.

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The tide has turned for the Dallas housing market, and buyers now have more power than ever to negotiate on their forever home, a new real estate report has confirmed.

09/18/2026

Is the Texas housing market turning into a buyer’s market? 🏠📉

With rising inventory and high mortgage rates keeping buyers selective, home sellers across Texas are getting aggressive with price cuts. In some counties, up to 70% of listed homes have seen price reductions, while other sellers are choosing to pivot and rent out their properties instead.

Whether you're buying, selling, or just watching the Lone Star State real estate market, here is what’s driving the shift:

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The widespread cuts are happening as inventory climbs and higher mortgage rates hit buyers.

09/17/2026

As AI and data centers rapidly expand, who should foot the bill for massive power grid upgrades? ⚡️

The House is voting on the Ratepayer Protection Act—a bipartisan bill designed to shield everyday homeowners from skyrocketing electricity costs caused by energy-hungry data centers.

Read more about how this proposal aims to hold large-scale tech users accountable while keeping your utility bills in check 👇

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Lawmakers are set to vote on a new bill that would shield ratepayers from costs brought by large data centers.

09/15/2026

An attorney REALTOR® is a real estate broker or agent who is also a licensed Texas attorney. That means the professional may operate within two distinct professional frameworks: Texas real estate brokerage rules and, when acting as an attorney, the Texas Disciplinary Rules of Professional Conduct. Texas law allows a licensed Texas attorney to handle real estate brokerage activities without holding a separate real estate license at all. See Tex. Occ. Code § 1101.005(a)(1). An attorney who also holds a real estate broker’s license, however, brings a legal analysis skill set that a real estate license alone does not provide.

An attorney REALTOR® is a real estate broker or agent who is also a licensed Texas attorney. That means the professional may operate within two distinct professional frameworks: Texas real estate brokerage rules and, when acting as an attorney, the Texas Disciplinary Rules of Professional Conduct.

09/11/2026

Dallas buyers may have more room to negotiate than they did in the peak market years. In July 2026, Dallas homes closed at a median 97.2 percent of list price, and a majority sold below their original asking price. On a home that has sat for 60 days or longer, or is demonstrably priced above recent comparable sales, a buyer may have a stronger case for opening 5 to 10 percent below asking. The right number for any single house depends on its days on market, how it’s priced against recent closed comps, and how many other offers are realistically in play.

Dallas buyers may have more room to negotiate than they did in the peak market years. The right number for any single house depends on its days on market, how it's priced against recent closed comps, and how many other offers are realistically in play.