11/05/2026
If you’ve ever wandered into a store on November 1st, you’ve seen the Halloween candy marked down to half price. The candy didn’t change overnight, but the moment did.
Homes have a moment too. A new listing gets the most attention in its first few weeks, and the right price makes the most of it. Across San Diego County in September, about two-thirds of homes sold without a price cut. They went under contract in about two weeks and sold right at asking price. Homes that had to cut their price by 5% or more sat for over two months and sold for about 10% below their original asking price.
Check out this month's Benzian Bulletin for more on this, as well as featured listings AND my latest picks.
Visit: https://mailchi.mp/3fffe761d8a7/the-benzian-bulletin-april-10352356?e=ab1bc00823