11/04/2026
Do open houses still work?
They do, though not the way they did fifteen years ago, since practically nobody walks into one now without having already gone through every photograph on their phone in the car. What an open house is genuinely good at is putting three or four interested parties in your kitchen at the same time, which changes how all of them behave.
Request a free copy of my book if you want the rest of the marketing picture.
https://robharrell.book.live/biz-card-book