06/06/2024
In his nearly decade-long tenure at Cushman & Wakefield, Chief Marketing Officer Brad Kreiger has helped shape the brand and culture through mergers and acquisitions, an IPO, a global pandemic and much more. He speaks with the The Wall Street Journal about lessons learned, the milestones that have shaped his career and why his latest priority is his most exciting yet – launching a new brand positioning – “Better Never Settles” – that showcases the strength and expertise of Cushman & Wakefield’s people, and how they’re constantly moving forward.
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How does Brad Kreiger, CMO at Cushman & Wakefield, see AI impacting brand marketing in the next five years?