04/17/2026
Preparation is key.
This River North condo could have easily sold at the asking price based on comps.
But in a competitive market, โaverageโ doesnโt get attention, and it definitely doesnโt get offers.
So we took a different approach.
Six months before going live, we built a plan:
โข Declutter and reset the space
โข Fresh paint to modernize
โข Deep clean for a polished feel
โข Strategic staging to elevate perception
โข Lifestyle-focused marketing
โข Pre-market exposure to build demand
Total investment: ~$3,000
The result?
โ Multiple offers before the first open house
โ Sold $20,000 over asking
โ 85% return on prep investment
The difference wasnโt luck.
It was strategy, timing, and ex*****on.
If youโre thinking about selling, start with the right plan, not just a list date.
Thinking about selling this year?
Letโs map out your strategy before you hit the market.
๐ฉ DM โPREPโ for a customized home prep plan