01/23/2026
Detroit understood the assignment. 🖤🏙️
What an incredible experience getting to truly live Rocket Mortgage in their hometown. From the way they’ve transformed the city, their culture, their technology, their know-how, their motivation, their amazing people, and their culture. They made us, , welcome, and better yet, desired… like Redfin and Rocket is a Match made in heaven… to “Help Everyone Home”. What a day! This year “Redferno” was hosted in Detroit, in the morning, we talked about Redfin’s future, and I can’t wait to evolve in this new Redfin era! In the afternoon we were invited to Rocket All Company Meeting “Rocket Siesmic” hosted in the Little Caesars Arena also in Detroit. The event was another level! We had Steve Aoki, we met Rocket founder Dan Gilbert, Varun Krishna and Rockets’ directives were also there, even the Detroit mayor (boss lady) was also there, to talk about how Rocket is making a difference in everyone’s lives and help them to make dreams come true… “helping everyone home”, and the big surprise of the day was
But what I was a more impact on me was the whole idea about the “neighborhood” and the sense of belonging to something bigger and better than just a home, the support system, the joy and the peace you can find in your neighbors, and how they go the extra mile to help. We met Aggie, an old lady (87 years old), who bought her home recently, to buy her home she needed her support system, her neighbors, so to reward them Rocket is paying off her mortgage…. We learn about what is coming next in 2026! And I am excited and ready! Detroit, Redfin, Rocket—what a day.
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