10/29/2026
Most market forecasts come from a handful of economists. This one comes from more than 500 interviews and close to 1,000 surveys.
On this week's America's Commercial Real Estate Show, Andrew Alperstein, Partner and Financial Markets and Real Estate Leader at PwC, explains how Emerging Trends in Real Estate 2027 comes together.
The report, produced with the Urban Land Institute, is in its 48th year and closing in on its 50th anniversary. Each July the PwC team starts reaching out to property owners, lenders, developers, and home builders across the US and Canada, mostly C-suite executives with a forward-looking view of the market. Interviews and surveys run from July through September, and October goes to pulling it all together.
That breadth is what makes the findings worth reading. This year's 152-page edition captures an industry adjusting to a 10-year Treasury near 5%. Only 50% of respondents rate the profitability outlook good or excellent, down from 65% two years ago. Yet buy signals are among the strongest in recent years, as well-located properties trade below replacement cost and new supply sits near historic lows.
The theme that came out of all those conversations sums it up: you have to work for it.
Andrew joins Michael Bull, CCIM to break down the top 10 markets, the sectors investors favor, and how AI is changing demand.
Watch: https://youtu.be/p6zy03eTchQ
Listen: https://podcasts.apple.com/us/podcast/where-cre-investors-are-buying-next-pwc-uli-emerging/id398600916?i=1000798367004
Read: https://www.bullrealty.com/intel/blog-posts/view/you-have-to-work-for-it-emerging-trends-in-real-estate
Connect with Andrew Alperstein:
https://www.linkedin.com/in/andrew-alperstein-ab0a822/
PwC Website: https://www.pwc.com
Looking to discuss your commercial real estate strategy? Let's connect!
Michael Bull, CCIM
[email protected]
404-876-1640 x 101