ProjectHome.sg

Name: ProjectHome.sg
Address: 3 Bishan Place, #05-01, CPF Bishan Building, Singapore, 579838, SG
Telephone: +6561002580
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Clarity -> Direction -> Your New Home We'll find you a home. Check out our website at https://projecthome.sg

02/11/2026

🚀 AI Video for Real Estate: From Idea to Content that Converts

I'm excited to share something that I've been activitely exploring, learning and experimenting with. And that's AI Video Creation. 🤖🎬

I'll be conducting a training session for our NAVIS Teammates, where we'll explore how AI can help real estate professionals create engaging video content effectively.

My intention is simple: to guide our teammates to leverage on AI, to create better content and to stay relevant. A special Thank You to NAVIS Group for giving me thisopportunity to share my knowledge and experience on AI Video Marketing. 🙏🏽

Because the future isn't just about knowing AI, it's about how to use AI to help you in your successes ahead.

02/11/2026

AI Video for Real Estate: From Idea to Content that Converts

I'm excited to share something that I've been activitely exploring, learning and experimenting with. And that's AI Video Creation.

I'll be conducting a training session for our NAVIS Teammates, where we'll explore how AI can help real estate professionals create engaging video content effectively.

My intention is simple: to guide our teammates to leverage on AI, to create better content and to stay relevant. A special Thank You to NAVIS Group for giving me thisopportunity to share my knowledge and experience on AI Video Marketing.

Because the future isn't just about knowing AI, it's about how to use AI to help you in your successes ahead.

04/10/2026

Same MRT catchment. Same school access. Very different result. 👀

Both Bartley Ridge and Kensington Square launched in 2013, but their 10-year outcomes were very different:

📈 Bartley Ridge: +36.5%
📈 Kensington Square: +8.8%

What separated them most?

🏢 Project size
💰 Rental yield support

That’s the key lesson: don’t buy a property based on one headline like “near MRT”, “freehold” or “good school”.

Look at the whole scorecard.

📩 DM “ATLAS” if you want us to compare two projects you’re considering.

Huttons

03/10/2026

When I look at a new launch like 𝗦𝗲𝗿𝗿𝗮 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝗲𝘀, I don't start with the brochure. I start with the fundamentals. 👀🏙️

Using a proven framework, I look at 8 key factors that can influence a property's long-term investment quality — MRT connectivity, growth hotspots, future supply, project size, tenure, schools, upgrader demand and rental yield.

For Serra Residences, the result is 𝟯𝟯/𝟰𝟬 — 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁 ⭐️

What I like about the framework is that it also shows me 𝘄𝗵𝗲𝗿𝗲 𝗮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝗶𝘀 𝘀𝘁𝗿𝗼𝗻𝗴 𝗮𝗻𝗱 𝘄𝗵𝗲𝗿𝗲 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗲-𝗼𝗳𝗳𝘀 𝗮𝗿𝗲, so I can have a much more meaningful conversation with my clients instead of simply saying, "This is a good project."

And the framework isn't based on theory alone — PrimeKey's backtests have covered 𝗼𝘃𝗲𝗿 𝟳𝟭𝟴 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝟭𝟵𝟵𝟱–𝟮𝟬𝟮𝟲. 📊

But I always remind my clients that the project score is only the 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝗽𝗼𝗶𝗻𝘁.

Before deciding whether to buy, I still need to examine:

🔍 Valuation
🏢 Comparable transactions
📍 Unit & stack selection
💰 Entry price
🎯 Exit strategy

Because a good project doesn't automatically mean 𝗲𝘃𝗲𝗿𝘆 𝘂𝗻𝗶𝘁 𝗶𝘀 𝗮 𝗴𝗼𝗼𝗱 𝗯𝘂𝘆.

If you're considering Serra Residences — or comparing it against another project — feel free to DM me. I'll be happy to walk you through the numbers and help you work out whether it's the 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗼𝗷𝗲𝗰𝘁, 𝗿𝗶𝗴𝗵𝘁 𝘂𝗻𝗶𝘁 𝗮𝗻𝗱 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂. 😊

𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗡𝗮𝘃𝗶𝘀 𝗣𝗿𝗶𝗺𝗲𝗞𝗲𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀

SingaporeRealEstate

30/09/2026

🏙️ Still love your condo? But is it still worth holding?

A home can feel comfortable while its growth fundamentals quietly change over time.

PrimeKey Analysis helps you look beyond emotion and ask a more important question:

📊 Is your property still positioned for growth — or could your capital be working harder elsewhere?

We review the key pillars behind long-term property strength so you can decide with greater clarity whether to hold, review, or move on.

Because not every condo should be sold.

But every condo should be understood. 👀

PrimeKeyAnalysis

27/09/2026

What if something as simple as project size could meaningfully affect your future resale outcome? 🏙️📈

In our PrimeKey backtest, larger projects scored a median +36.2% over 10 years, versus +17.4% for smaller projects.

That’s based on:

🏢 225 launches scoring 4–5★ for Project Size
🏠 425 launches scoring 1–2★

Why might scale matter?

Larger developments often have:
✨ Bigger land footprints
🏊 More facilities and shared spaces
💰 Better economies of scale for maintenance
👥 A wider pool of future buyers
📊 More transactions and fresher resale comparables

But here’s the important part:

Project Size is only 1 of 8 pillars in PrimeKey Analysis.

A strong property still needs to stack up across connectivity, growth hotspots, future land supply, tenure, schools, upgrader demand, rental strength — and scale.

Because buying a property shouldn’t be about one attractive feature.
It should be about whether the whole asset has strong fundamentals.

📩 DM “ATLAS” if you’d like us to run a PrimeKey Analysis on a property you’re considering.

PropertyWealthPlanning

25/09/2026

🏙️ 𝗧𝗵𝗼𝗺𝘀𝗼𝗻 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝗼𝗿 𝗔𝗺𝗯𝗲𝗿𝘄𝗼𝗼𝗱 𝗮𝘁 𝗛𝗼𝗹𝗹𝗮𝗻𝗱?

Before you decide… 𝘁𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘁𝗵𝗶𝗿𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘄𝗼𝗿𝘁𝗵 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴. 👀

🔵 Thomson Reserve — 𝟯𝟯/𝟰𝟬
🔵 Amberwood at Holland — 𝟯𝟬/𝟰𝟬
🟢 Lucerne Grand — 𝟯𝟳/𝟰𝟬

But the score alone isn’t the story.

👉 𝗦𝘄𝗶𝗽𝗲 to see where each project is stronger — and the trade-offs you might otherwise miss.

That’s what 𝗣𝗿𝗶𝗺𝗲𝗞𝗲𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 is designed to do: compare projects across 𝟴 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 instead of relying on hype or one attractive feature.

━━━━━━━━━━━━

🔍 𝗡𝗼𝘄 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗬𝗢𝗨𝗥 𝘀𝗵𝗼𝗿𝘁𝗹𝗶𝘀𝘁.

📩 𝗗𝗠 “𝗦𝗛𝗢𝗥𝗧𝗟𝗜𝗦𝗧” + the 𝟮 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 you’re considering.

We’ll compare them using PrimeKey — and see if 𝗼𝗻𝗲 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 deserves a place on your shortlist.

𝗬𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗺𝗮𝘆 𝘀𝘁𝗶𝗹𝗹 𝘄𝗶𝗻.
But wouldn’t you want to know what you might have missed? 👀

NewLaunchSingapore

24/09/2026

Same launch year. Same Newton MRT. Same top school nearby.

Would you have expected these two condos to perform so differently over the decade? 👀

In 2009, Rochelle at Newton had a PrimeKey Score of 31/40, while Volari scored 25/40.

By the ten-year mark, their median prices per square foot had changed by +59.0% and −0.4%, respectively. 📊

The interesting question isn’t just which one did better? It’s what could a buyer have noticed at the time?

PrimeKey’s launch-year comparison found a six-point gap across three factors: the surrounding HDB MOP catchment, rental yield and project size.

Those fundamental differences are easy to overlook when both properties seem to tick the same location boxes.

If you’re deciding between two condos today, don’t stop at the brochure or the nearest MRT station.

DM “PRIMEKEY” with both condo names and I’ll walk you through the eight-factor comparison—so you know what to examine more closely before making your move. 🔍

Huttons

23/09/2026

Most agents walk into a client meeting with a sales kit.

At NAVIS, we want you to walk in with something stronger —

𝗔 𝗽𝗼𝗶𝗻𝘁 𝗼𝗳 𝘃𝗶𝗲𝘄 𝗯𝗮𝗰𝗸𝗲𝗱 𝗯𝘆 𝗱𝗮𝘁𝗮. 📊

Because good advisory shouldn’t depend on who gives the best sales pitch.

It should come from asking better questions:

🔍 𝗜𝘀 𝘁𝗵𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗮 𝘀𝘁𝗿𝗼𝗻𝗴 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆?
👨‍👩‍👧‍👦 𝗜𝘀 𝗶𝘁 𝗿𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝗯𝘂𝘆𝗲𝗿?
⚖️ 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗿𝗮𝗱𝗲-𝗼𝗳𝗳𝘀?
📈 𝗪𝗵𝗮𝘁 𝗱𝗼 𝘁𝗵𝗲 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝘀 𝘀𝗮𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘄𝗲 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱 𝗶𝘁?

That’s why we built 𝗡𝗮𝘃𝗶𝘀 𝗔𝘁𝗹𝗮𝘀, 𝗣𝗿𝗶𝗺𝗲𝗞𝗲𝘆 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 and 𝗣𝗿𝗶𝗺𝗲𝗞𝗲𝘆 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀 — to help our agents turn research into clearer, more defensible client advice.

PrimeKey Analysis assesses properties across 𝟴 𝗺𝗲𝗮𝘀𝘂𝗿𝗮𝗯𝗹𝗲 𝗱𝗿𝗶𝘃𝗲𝗿𝘀.

PrimeKey Profiles then adjusts the importance of those factors according to the buyer sitting in front of you.

Because the “best” property for a young family may not be the best property for a couple, retiree or single buyer.

And we don’t stop at tools.

NAVIS associates also get access to a growing 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, training & 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲 — project comparisons, backtests, case studies and high quality social-media content designed to help you educate first, build credibility and create better conversations. 📚✨

We’re looking for agents who believe in:

𝗜𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗽𝗿𝗲𝘀𝘀𝘂𝗿𝗲.
𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻.
𝗖𝗹𝗶𝗲𝗻𝘁 𝘁𝗿𝘂𝘀𝘁 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗾

21/09/2026

Before you choose the “safer” option… pause. 🏠

Because freehold alone does not guarantee the better buy.

Neither does having a top school nearby make it a great buy.

In 2008, buyers could have compared:

🏙️ 𝗞𝗼𝘃𝗮𝗻 𝗥𝗲𝘀𝗶𝗱𝗲𝗻𝗰𝗲𝘀
99-year lease.
PrimeKey Score: 33/40 | Excellent

🌿 𝗗’𝗣𝗮𝘃𝗶𝗹𝗶𝗼𝗻
Freehold. Top school within 1km.
PrimeKey Score: 27/40 | Average

At first glance, many buyers may have leaned towards freehold and being within 1km of a top school.

But 10 years later, 𝙆𝙤𝙫𝙖𝙣 𝙍𝙚𝙨𝙞𝙙𝙚𝙣𝙘𝙚𝙨 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙚𝙙 𝙩𝙝𝙚 𝙨𝙩𝙧𝙤𝙣𝙜𝙚𝙧 𝙧𝙚𝙨𝙖𝙡𝙚 𝙤𝙪𝙩𝙘𝙤𝙢𝙚.

Why?

Because the fundamentals were stronger.

PrimeKey looks beyond the usual surface questions to uncover:

🚆 Is the MRT access strong?
📈 Are there growth drivers nearby?
🏗️ Is future supply a risk?
🏢 Is the project size healthy?
⏳ Is tenure properly priced in?
🏫 Are schools supporting demand?
👨‍👩‍👧‍👦 Is there upgrader demand nearby?
💰 Is rental yield attractive?

The point is simple:

Don’t just ask, “Is it freehold?” or "Is there a top school nearby?"

Ask, “𝗜𝘀 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗳𝘂𝗻𝗱𝗮𝗺𝗲𝗻𝘁𝗮𝗹𝗹𝘆 𝘀𝘁𝗿𝗼𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝗺𝘆 𝗱𝗼𝘄𝗻𝘀𝗶𝗱𝗲 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝘂𝘁𝘂𝗿𝗲 𝗱𝗲𝗺𝗮𝗻𝗱?”

If you are currently shortlisting a condo, send me the project name.

DM “𝗣𝗿𝗶𝗺𝗲𝗞𝗲𝘆” and I’ll help you check its grade before you commit.

Past performance does not guarantee future results. PrimeKey is a research and shortlisting tool, not financial advice.

.sg PropertyWealthPlanning

Address

3 Bishan Place, #05-01, CPF Bishan Building
Singapore
579838

Telephone

+6561002580

Website

https://projecthome.sg/

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