09/10/2026
CRITERIA: WHAT YOU BUY
The first of the three is Criteria. Criteria describe what you buy. They're the standards that define what kind of property you're looking for. Your Criteria are the things you ultimately list on your APB ( all properties bulletin) when you're hunting for the next opportunity. Is the property a single-family or a multifamily? What is the construction? Does it have the right features and amenities that make it attractive for resale or rental? Most important, where is it located? Your Criteria are the aspects of the property that emmutable facts, the things that can't be negotiated away. They are a foundational piece of your investment strategy.
Gary Keller | In his book The Millionaire Real Estate Investor