Subdivision and Housing Developers Association - SHDA

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Subdivision and Housing Developers Association - SHDA The LARGEST and LEADING housing and real estate developers association in the Philippines.

With over 300 members from chapters in Luzon, Visayas and Mindanao, SHDA is the major and leading organization of housing developers in the Philippines. SHDA is at the forefront in promoting and safeguarding the interests of its members through continued coordination and linkages with government agencies and allied professionals. SHDA envisions to be the leading voice in articulating the advocacy of the housing industry in the Philippines, thus becoming a responsive, esteemed, trustworthy and relevant developers’ organization in the country.

𝐒𝐇𝐃𝐀 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧The SHDA delegation, headed by National President Kerwin Padua, Corporate Secretary Atty. Mena Ojeda, Jr.,...
11/11/2026

𝐒𝐇𝐃𝐀 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧

The SHDA delegation, headed by National President Kerwin Padua, Corporate Secretary Atty. Mena Ojeda, Jr., Board Adviser Armenia Ballesteros, and Executive Director Santiago Ducay, together with Ayala Land, Inc. representatives Atty. Marianne Sibulo-Arce and Ms. Shirley Mazon, and SM Investments Inc. representative Atty. Cresencio Meneses, participated in the House Committee Hearing on the Real Property Valuation and Assessment Reform Act (RPVARA) on November 10, 2026. The hearing was chaired by the House Committee on Government Reorganization at the House of Representatives in Quezon City.

In his manifestation, SHDA President Kerwin Padua expressed the association's support for the objectives of House Bill No. 11092 and the deferment of RPVARA's implementation. He also emphasized the importance of a unified and standardized property valuation system for the housing industry, developers, homebuyers, and the government, involving agencies such as LGUs, BIR, LRA, DICT, DILG, and BSP.

Atty. Meneses further discussed SHDA's position paper, highlighting three (3) three major facets of the position paper: 1) Suspension of 4 years from the effectivity of the law to better prepare all stakeholders in terms of capacity-building and training of government personnel and the private sector; 2) For the first three years of effectivity of approved SMVs, extend for a period of 3 years any increase in real property taxes to a maximum cap of 6% to temper the impact on increases of market values and on taxpayers; and 3) Consistency in approach and compliance of Philippine Valuation Standards, as noted that the valuation standards should not be limited by sales data as it should not be treated similarly to undeveloped land.

SHDA also informed the Committee that it had crafted a proposed substitute bill incorporating its inputs and recommendations for further amendments to RPVARA.

Other resource speakers from the Department of Finance (DOF), Department of the Interior and Local Government (DILG), Philippine Tax Academy, Bureau of Local Government Finance (BLGF), and the Bulacan Local Assessors Office raised additional considerations, including:

1. The readiness of LGUs and the need for further capacity-building for the 233 LGUs that have already submitted SMVs

2. The need to provide stakeholders with more time to prepare and update their SMVs.

3. The importance of multisectoral collaboration among government agencies, LGUs, and private stakeholders.

The hearing concluded with Committee Chair Salvador Pleyto endorsing the working draft bill, which uses the provisions of HB 11092, to the House Committee on Ways and Means for further study and deliberation.

𝐒𝐇𝐃𝐀 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧SHDA Chairman of the Board Engr. Francis Richmond Villegas, 1st Vice President Atty. Marianne Reyna Lina-C...
11/11/2026

𝐒𝐇𝐃𝐀 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧

SHDA Chairman of the Board Engr. Francis Richmond Villegas, 1st Vice President Atty. Marianne Reyna Lina-Cruz, Corporate Secretary Atty. Mena Ojeda, Jr., Executive Director Santiago Ducay, Ayala Land Inc. representatives Atty. Eunice Ariate and Ms. Shirley Mazon, and Atty. Lanz Olives and Atty. Marga Serrano-Mendoza participated in the 2nd Joint Public Hearing of the Senate Committee on Urban Planning, Housing and Resettlement, chaired by Senator Francis “Chiz” Escudero, on November 10, 2026, at the Senate of the Philippines in Pasay City.

During her manifestation, SHDA 1st Vice President Atty. Marianne noted that SHDA had already submitted its position paper and reiterated the association's support for improving the measures under deliberation. She also presented comments and recommendations on several key bills:

1. On Solar Homes System Financing for Socialized Housing Program, SHDA emphasized the need to ensure that the costs of solar home systems (SHS) do not undermine housing affordability. It also recommended that the application of requirements be prospective and that the establishment of standardized costs and benchmarks, along with their corresponding implementation, be supported by government appropriations.

2. On Balanced Housing Development Program Amendments, SHDA proposed attention to the following matters: treatment and reallocation of cash contribution, valuation of land acquisition costs, separate and periodically adjusted price ceilings, expanded tax incentives, transitional safeguards for existing compliance arrangements, and alternative compliance options for outstanding obligations.

3. On other proposed housing measures, SHDA also expressed its support for additional bills being considered by the committee, including measures seeking to exempt common areas in residential condominium and subdivision development projects from real property tax, provide interest subsidies on loans for economic and socialized housing, and improve the delivery of socialized housing programs.

SHDA reaffirmed its commitment to actively participate in future Technical Working Group (TWG) meetings and contribute to discussions that will help advance policies supporting the housing sector.

🥂 𝐒𝐇𝐃𝐀 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬’ 𝐍𝐢𝐠𝐡𝐭The SHDA Kapihan – Business Forum wrapped up on November 6 with an evening of games, fellowship, ...
11/11/2026

🥂 𝐒𝐇𝐃𝐀 𝐒𝐮𝐩𝐩𝐥𝐢𝐞𝐫𝐬’ 𝐍𝐢𝐠𝐡𝐭

The SHDA Kapihan – Business Forum wrapped up on November 6 with an evening of games, fellowship, and networking as SHDA members, industry partners, and suppliers gathered for Suppliers’ Night. The event brought attendees together to build connections, strengthen partnerships, and celebrate their shared contributions to the housing and development sector.

SHDA Chairman of the Board Engr. Francis Richmond Villegas and SHDA National President Mr. Kerwin Padua led the evening’s Thanksgiving Toast. SHDA extends its appreciation to all members, partners, and suppliers for being part of the gathering and for their continued support.

☕ The 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦 featured a panel discussion and open forum, giving participants the opportunity to e...
10/11/2026

☕ The 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦 featured a panel discussion and open forum, giving participants the opportunity to exchange insights on e-invoicing requirements, technology, and their implications for the housing industry.

The panel brought together Mr. Mac Kerwin Visda, Director at PricewaterhouseCoopers (PwC) Philippines, who joined Mr. Nikkolai Canceran of P&A Grant Thornton and Mr. Gianfranco Amurao of NOAH Business Applications for the discussion, moderated by Ms. Regina Hahn Siy, SHDA Chief Marketing Officer.

The event wrapped up with the awarding of certificates of appreciation to the resource speakers, presented by SHDA Chairman Engr. Francis Richmond Villegas, SHDA National President Mr. Kerwin Padua, and SHDA 1st Vice President Atty. Marianne Reyna Lina-Cruz.

Following the discussion on BIR E-Invoicing requirements, the 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦'𝐬 next session explored the ...
10/11/2026

Following the discussion on BIR E-Invoicing requirements, the 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦'𝐬 next session explored the role of technology and innovation in the transition.

Mr. Gianfranco Amurao, Vice President for Business Development at NOAH Business Applications, discussed the shift from manual to electronic invoicing (E-Invoicing) and the importance of equipping developers with business platform applications to adapt to the mandatory requirements.

The session provided insights into how digital solutions can support invoicing processes, facilitate compliance, and modernize business operations.

Is the housing sector ready for mandatory e-invoicing?☕  The 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦, held on November 6 at Marqui...
10/11/2026

Is the housing sector ready for mandatory e-invoicing?

☕ The 𝐒𝐇𝐃𝐀 𝐊𝐚𝐩𝐢𝐡𝐚𝐧 – 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐅𝐨𝐫𝐮𝐦, held on November 6 at Marquis Events Place, BGC in Taguig City, gathered SHDA officers, members, and industry leaders to discuss regulatory developments and technological advancements affecting the housing industry.

Leading the discussion, Mr. Nikkolai Canceran, Partner for Tax Advisory and Compliance at P&A Grant Thornton, shared insights on the Bureau of Internal Revenue’s (BIR) e-invoicing requirements ahead of the December 31, 2026 implementation deadline. He highlighted the need for structured invoice data that can be electronically processed and transmitted to the tax authority, noting that manually prepared invoices using office applications do not automatically qualify as e-invoices.

He also discussed invoice adjustments, explaining that decreases require a credit note referencing the original invoice, while increases call for a new electronic invoice rather than an amendment. The session provided practical guidance on preparing for the transition to mandatory e-invoicing.

𝐁𝐔𝐈𝐋𝐃𝐈𝐍𝐆 “𝐓𝐇𝐄 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐂𝐀𝐒𝐄 𝐅𝐎𝐑 𝐀𝐅𝐅𝐎𝐑𝐃𝐀𝐁𝐋𝐄 𝐇𝐎𝐔𝐒𝐈𝐍𝐆” What will it take to make affordable housing more accessible while c...
04/11/2026

𝐁𝐔𝐈𝐋𝐃𝐈𝐍𝐆 “𝐓𝐇𝐄 𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 𝐂𝐀𝐒𝐄 𝐅𝐎𝐑 𝐀𝐅𝐅𝐎𝐑𝐃𝐀𝐁𝐋𝐄 𝐇𝐎𝐔𝐒𝐈𝐍𝐆”

What will it take to make affordable housing more accessible while creating viable and sustainable opportunities for the housing sector?

SHDA Executive Director Santiago Ducay, EnP, REB, will share his insights at “Build Forward: The Business Case for Affordable Housing – New Opportunities and Operating Models,” organized by Lhoopa, bringing together industry leaders to discuss emerging opportunities and strategies for advancing the affordable housing sector.

Also joining the discussion are:
▪️Mr. Eric Manuel, National Chair, Urban Land Institute Philippines
▪️Mr. Marc-Olivier Caillot, CEO and Founder, Lhoopa

📅 November 12, 2026
🕣 8:30 AM–11:30 AM
📍 Lhoopa HQ, 19F The Podium West Tower, Mandaluyong City

Register at https://bit.ly/lhoopabuildforward. Join the conversation and gain fresh perspectives on the future of affordable housing in the Philippines.

🕯️ On All Souls’ Day, we remember our departed loved ones through prayers. As families come together to honor those who ...
02/11/2026

🕯️ On All Souls’ Day, we remember our departed loved ones through prayers. As families come together to honor those who have passed, we take time to reflect on the memories we hold dear.

SHDA joins the community in observing this day of remembrance.

🕯️ This All Saints’ Day, we honor the saints whose lives continue to inspire us through their faith, kindness, and servi...
01/11/2026

🕯️ This All Saints’ Day, we honor the saints whose lives continue to inspire us through their faith, kindness, and service to others. Their examples remind us of the values that foster caring communities.

SHDA joins everyone in observing this meaningful day and reflecting on the lessons their lives impart.

🎃 From spooky decorations and fun costumes to trick-or-treating with family and friends, it's always great to see homes ...
31/10/2026

🎃 From spooky decorations and fun costumes to trick-or-treating with family and friends, it's always great to see homes and communities join in the Halloween celebration.

SHDA wishes everyone a safe and happy Halloween! Enjoy the festivities and have a spectacular day! 👻

Address

5F Kalayaan Building Dela Rosa Corner Salcedo Streets, Legaspi Village
Makati
1229

Telephone

+63288934328

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