Rhys Kerr - Ray White

26/10/2026

There’s a strange bit of maths in real estate.

You spend years choosing the right home. You invest in the stacker doors, the tiled bathrooms, the layout that just works. Then, when it’s time to sell, you choose your agent because they’re the cheapest.

But the real test isn’t getting the listing online. It’s what happens when a buyer loves the house, then comes in with an offer that doesn’t reflect what it’s worth.

Do they just pass the number on and ask, “What would you like to do?” Or do they know how to make the case for your property, get to the bottom of the buyer’s position and push for a better offer without blowing the deal up?

So by all means, look closely at the fee. Just look closely at who’s going to negotiate for you, too.

Want to know if they can do that? Treat it like a job interview. Ask them to tell you the story of their last three negotiations.

Not just the sale price. What did the buyer say? Where did the negotiation get stuck? What did the agent do next? What tactics and judgement helped move it forward and protect the seller’s position?

We all have Trade Me. We all run open homes. Those are the basics. The difference is in the negotiation. That’s the skill you’re investing in. Pay top dollar for it. It shouldn’t be cheap.

Because cheap is only cheap if it doesn’t cost you more in the end.

20/10/2026

20/10/2026

Coming soon on Vivaldi.

Five bedrooms and in the Clearview zone. Want the early scoop? Flick me a DM or dial me up on the bat phone - 027 260 5764

14/10/2026

Marketing doesn’t just attract attention.

Done properly, it helps people recognise value.

I learned that while helping build a brand from the ground up and into a global business.

You don’t create demand by listing everything a product contains.

You create it by understanding what people care about, positioning the product properly and telling a story they can see themselves in.

The same applies to property.

Four bedrooms is information.

Space for every child to have their own room is meaning.

A large section is information.

Summer cricket, a trampoline and room for the dog is meaning.

Good real estate marketing connects the physical property with the life a buyer could live there.

That isn’t fluff.

That’s how value is understood.

As you were, happy days!

12/10/2026

Cracking property in PRIME Lemonwood Grove location.

Roll up, roll up.

As you were, happy days ✌️🛫

08/10/2026

We share the same street lights. Now I get to put up the signboard.

19 Lemonwood Drive is live, and this one’s close to home. Literally.

It’s a pleasure working with great people, especially when it’s on a street and in a neighbourhood I know so well.

Four bedrooms, generous living spaces, an oversized scullery and a backyard ready for summer. A beautiful home that makes family living look pretty easy.

Lemonwood Grove School is just over the road. One of Canterbury’s best, in my slightly biased opinion. The school run is a stroll, although finding everyone’s shoes will still take 20 minutes.

Can’t wait to get this underway.

First open home this Sunday at 2pm. Come and have a look.

Selling homes, not clichés.

As you were, happy days.

07/10/2026

One for the neighbours.

A new four-bedroom home on Lemonwood Drive is hitting the market tomorrow.

A fair chunk of the people following along here live in the same LWG patch, so there’s every chance you know its next owner before I do.

If someone springs to mind, tag them below. If you fancy the early scoop for yourself, flick me a DM.

Selling homes, not clichés.

As you were, happy days.

06/10/2026

Marketing.

Before real estate, I founded and helped build a NZ brand from the ground up and take it to a global audience (we were in every continent aside from Antarctica).

That taught me something important.

Marketing isn’t a package you purchase.

It isn’t professional photos, a signboard, a portal upgrade and a few social posts bundled together with a tidy little bow.

Those are tools.

Real marketing starts much earlier.

Who are we trying to reach?

What will make them care?

What makes this property different?

And how do we position it so the right buyer understands its value before they begin negotiating its price?

Seth Godin talks about marketing as creating meaningful change for a specific group of people.

That thinking applies perfectly to real estate.

A home doesn’t need everyone’s attention.

It needs the attention of the people most likely to value it.

That’s the difference between putting a property online and taking it to market.

29/09/2026

Patience.

We could have sold 98 Ledbury Drive straight away. Probably. But selling quickly and selling at the price our owners wanted are two different jobs.

This campaign had its quiet moments. Open homes where we were ready to welcome a crowd and nobody came through. That tests your optimism a bit. It doesn’t change the job.

You keep showing up. Keep the energy up. Keep talking to buyers. And when the right person walks through the door, you’re ready to perform.

Then it’s showtime.

A premium home found a buyer who valued what made it special, and we reached a price both sides were happy with. That’s the result patience gave us at 98 Ledbury Drive.

As you were, happy days.