11/08/2026
*WHY NOBODY IS BUYING FROM YOU*
*The Personal Branding, Target Audience & Positioning Strategy To Build Your Business Online & Offline In August 2026 — And Generate Real Sales & Results*
Written by Dr. Laide Okubena
*THE TRUTH MANY ENTREPRENEURS, PROFESSIONALS & REALTORS MUST ACCEPT*
People are not refusing to buy from you because they don't need your product or service.
Many times, they are not buying because:
❌ They don't understand your value.
❌ They don't trust your expertise.
❌ They don't see you as the right person to solve their problem.
❌ You are speaking to the wrong audience.
The biggest mistake many professionals make is trying to sell to everybody.
When you try to speak to everyone, you connect with no one.
In today's marketplace, success comes from three things:
Positioning + Personal Brand + Knowing Your Ideal Audience
1. KNOW YOUR TARGET AUDIENCE BEFORE YOU TRY TO SELL
One of the biggest reasons businesses struggle to generate sales is because they don't clearly understand who they are selling to.
You cannot create the right message for the wrong audience.
Before you market your product, ask:
Who exactly is my ideal customer?
Understand:
Their income level
Their goals
Their fears
Their challenges
Their buying motivation
Where they spend time online and offline
What influences their decisions
For Realtors Example:
A beginner Realtor says:
"I sell houses and lands for everyone."
A premium Realtor says:
"I help professionals, business owners, diaspora Nigerians, and investors secure strategic properties that protect and grow their wealth."
The second Realtor has clarity.
2. STOP CHASING EVERYBODY — IDENTIFY YOUR IDEAL CLIENT
Every business has a specific audience.
Your ideal customer may be:
Entrepreneurs
People looking for:
Wealth creation
Investment opportunities
Business expansion
Professionals
People looking for:
Better lifestyle
Security
Career growth
Asset ownership
High-Net-Worth Individuals
People look
