20/10/2026
You can put your house on the market for £800,000.
But that doesn’t mean buyers think it’s worth £800,000.
If the market only sees £600,000 of value, the asking price doesn’t change that.
And that is where sellers can get caught out.
Because overpricing doesn’t just affect the final number.
It can affect whether buyers even walk through the door.
Fewer buyers.
Fewer offers.
Less competition.
Less negotiating power.
Now flip the strategy.
Imagine a property at £475,000.
One buyer comes in at £460,000.
If they’re the only buyer, that offer suddenly feels quite strong.
But if the pricing and marketing had generated several interested buyers?
Now there’s competition.
And competition is what gives you a real chance of driving the final price back towards £475,000.
The asking price is only the starting point.
The market decides the value.
And the strategy should be designed to create demand around that value.
Sometimes the biggest asking price is not the smartest route to the best sale price.