37GS Residences

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37GS Residences Welcome to 37GS Residences. Serviced apartments for long & short stays, where Mayfair meets Soho. St.

37 Golden Square is the definition of Central London living, with the West End, Covent Garden and Berkeley Square moments away. Pancras, for Eurostar, and London’s three airports – Heathrow, Gatwick and City - are easily accessible for those who wish to explore Europe and beyond. There is an envious choice of accommodation at 37 Golden Square, with 22 one bedroom, two bedroom and three bedroom apartments available - each with its own individual arrangement of space. The sole penthouse is a remarkable addition to the portfolio, spanning three floors and including two private terraces. An intelligent arrangement of space and custom-designed partitions characterise the one bedroom apartments. A generous living-dining area, master bedroom with plush textiles and hand-selected fittings are as standard.

Autumn gives London a different rhythm.Crisp mornings make the city easier to wander, afternoons fill quickly with galle...
03/11/2026

Autumn gives London a different rhythm.

Crisp mornings make the city easier to wander, afternoons fill quickly with galleries, theatre and exhibitions, and evenings seem made for slowing down over dinner. From Golden Square, you can stay close to it all without feeling rushed from one plan to the next.

Planning an autumn city break?

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

October has a way of making Regent Street feel even more inviting.Cooler walks, changing window displays, and new-season...
01/11/2026

October has a way of making Regent Street feel even more inviting.

Cooler walks, changing window displays, and new-season collections give you plenty of reasons to take your time. From 37GS, one of London’s most recognisable shopping streets is close enough to enjoy without turning it into a whole-day plan.

One more night in London? October makes a convincing case.From exhibitions and theatre to long dinners and late walks th...
30/10/2026

One more night in London? October makes a convincing case.

From exhibitions and theatre to long dinners and late walks through the West End, there’s always a reason to give the city a little more time. And from Golden Square, so much of it is already close by.

Ready to stay a little longer?

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Luxury works best when it makes everyday life easier.A fully equipped kitchen for breakfast on your own schedule, reliab...
28/10/2026

Luxury works best when it makes everyday life easier.

A fully equipped kitchen for breakfast on your own schedule, reliable Wi-Fi when work follows you to London, smart TVs for slower evenings, and generous storage so you can actually unpack and settle in.

At 37GS, the details are designed to be beautiful, but also genuinely useful.

Autumn is even better with a little space outside.A crisp morning coffee, a quiet pause before dinner, or a few minutes ...
26/10/2026

Autumn is even better with a little space outside.

A crisp morning coffee, a quiet pause before dinner, or a few minutes above the city as the light changes. Selected 37GS residences offer private outdoor space that gives your London stay a different perspective.

For availability and bookings:

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Some London evenings are better spent staying in.A long bath, a glass in hand, and nowhere else you need to be. At 37GS,...
19/10/2026

Some London evenings are better spent staying in.

A long bath, a glass in hand, and nowhere else you need to be. At 37GS, having your own space means you can enjoy the city at full pace, then come back and slow everything down.

Because sometimes the best part of the day is the quiet bit at the end.

Slow mornings in central London have their own kind of charm.Natural light, fresh coffee, and a little time to yourself ...
15/10/2026

Slow mornings in central London have their own kind of charm.

Natural light, fresh coffee, and a little time to yourself before the city picks up pace. From 37GS, Soho and Mayfair are just moments away, but your morning can still begin quietly, comfortably, and entirely on your own schedule.

Sometimes, the best way to enjoy London is not to rush it.

Space changes the way a London stay feels.A separate place to dine, somewhere to unwind, and a bedroom that still feels ...
12/10/2026

Space changes the way a London stay feels.

A separate place to dine, somewhere to unwind, and a bedroom that still feels private at the end of the day can make all the difference, especially when you’re staying for more than a night or two.

At 37GS, having room to live as well as stay makes the city feel a little more like your own.

A London stay feels different when the space rises with you.The 3-bed Penthouse at 37GS unfolds across three levels, wit...
10/10/2026

A London stay feels different when the space rises with you.

The 3-bed Penthouse at 37GS unfolds across three levels, with private lift access, an outdoor terrace, solarium and panoramic views across the city. It’s a residence made for slower mornings, longer evenings and having room to experience London on your own terms.

For penthouse availability and bookings:

🌐 www.37gsresidences.com

☎️ +44 (0)20 8158 3244
📧 [email protected]

Sometimes luxury is simply having space to spread out.A separate living room gives longer London stays a different rhyth...
08/10/2026

Sometimes luxury is simply having space to spread out.

A separate living room gives longer London stays a different rhythm. Somewhere to unwind after a day out, take a call, enjoy a quiet evening, or just have a little room to yourself.

At 37GS, the extra space makes staying in the city feel less temporary and much more comfortable.

Address

37 Golden Square
London
W1F9LB

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