22/08/2026
Something I’ve been thinking about a lot this week, partly because I’m mid-renovation and partly because I never really stop thinking about it.
When I work with sellers I always say the same thing.
Getting your home ready to sell is not the same as decorating it.
Decorating is personal. It’s an expression of who you are, what you love, how you want to feel in your own space. It should be. That’s the whole point of a home.
Preparing to sell is something different entirely.
The question shifts from what do I love about this space to what will the broadest group of buyers respond to.
That’s not always an easy shift to make, especially when you’ve lived somewhere for years and every corner of it means something to you.
But it’s the most important one.
I’m going through it myself right now. Clearing out, simplifying, making decisions about what stays and what goes before the builders arrive. Even with 18 years of doing this professionally, letting go of the personal layers of your own home takes something.
What I know from experience is that the homes which sell best aren’t the most decorated ones. They’re the ones where the seller has had the courage to step back and ask what a buyer needs to feel, rather than what they personally love about the space.
That usually means:
Editing the furniture down so rooms feel spacious rather than full.
Clearing surfaces so buyers see the room rather than the stuff in it.
Neutralising the really personal touches so someone else can picture their life there.
Reducing the visual noise that gets in the way of a buyer seeing clearly.
None of this means your home has to feel cold or impersonal. Done well, staging feels warm and considered. It just replaces your story with the possibility of theirs.
If you’re preparing to sell and not sure how to make that shift, that’s exactly what I’m here for.
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