28/10/2026
We’re Not the Cheapest Estate Agent in Town. And Here’s Why!
When it comes to selling your home, it can be tempting to choose the cheapest estate agent or the one promising the highest asking price. But is that really the best decision for what is probably one of the biggest financial transactions of your life?
At Whitfields Property Experts, we know we’re not the cheapest agent in town. That’s because we believe selling your home deserves more than a low-cost package and a promise. It deserves experience, expertise, exceptional marketing and someone who knows how to negotiate.
**But here’s the important question: does choosing the cheapest agent actually save you money?**
If our fee is only a little higher, yet our experience helps you achieve even £1,000 more for your property, you could already be better off. And that’s before considering the value of preventing a buyer from chipping away at your price with last-minute discount requests. A skilled negotiator can make a real difference to the final figure, and every extra pound achieved is money that stays in your pocket.
Between us, our team brings **over 100 years of combined estate agency experience**. So, what does that actually mean for you?
It means knowing how to negotiate offers to achieve the best possible price, rather than simply accepting the first offer that comes along. It means recognising when a buyer is genuinely committed and when they might be testing the water. It means having the confidence and experience to deal with those frustrating last-minute attempts to reduce the price, often just when you think you’re about to exchange contracts.
It also means spotting the warning signs when a sale isn’t progressing as it should, tackling potential survey issues calmly and constructively, and knowing when to step in before a small problem becomes a reason for a sale to fall through. A failed sale costs more than time; it can mean losing your onward purchase, starting again and facing weeks or months of uncertainty.
**But experience is only part of the picture. Your home needs to stand out.**
Our marketing goes well beyond the basics. We invest in professional photography, detailed floorplans and walk-through videos (of your house, not the agent!). We use Facebook, Instagram and creative, out-of-the-box thinking to get your property noticed by the right people.
With **two office bases, in Melksham and Corsham**, we have a genuine coverage in both towns. We combine local knowledge and face-to-face service with collaboration across a much wider area, from Bath all the way to London. We also have a strong database of buyers looking specifically in Melksham and Corsham, giving us valuable opportunities to connect the right buyers with the right homes.
And our job doesn’t stop when an offer is accepted. Sales progression is crucial, and our dedicated support, proactive communication and tools such as optional Gazeal reservation agreements help provide structure and commitment as your sale moves towards exchange and completion.
Whitfields was built from the ground up on reputation, personal service and doing the right thing for our clients. As the business grows, Jaine has been determined to protect those standards rather than sacrifice service for volume.
So, when choosing your estate agent, don’t just compare fees or be dazzled by the highest valuation. Ask who will negotiate hardest for you, create the best marketing for your home and has the experience to help get your sale over the line.
**We may not be the cheapest, but we believe the right agent can more than pay for the difference in their fee.** Because what matters isn't simply what you pay your estate agent. It's what you walk away with.
That’s the Whitfields difference.
