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Innovation Collaboration Group (ICG) is an exciting collaboration between the nation’s top property services and PropTech brands.

ICG members are deeply committed to helping estate agents make the most of business opportunities.

30/10/2026

Whatever you are planning for next year, it will be delivered by your people. The strongest plan in the world still comes down to the team that carries it out. So as you prepare, put your people at the heart of the plan.

Where you want to grow, you will need the skills to match. ICG Careers helps you develop, recruit, and retain the people who will make next year your best yet.

Build the team next year will need https://bit.ly/4yF1Om9

29/10/2026

If I could get agents to fix one thing before 2027, it wouldn’t be their tech.

It would be their mindset.

Simon pushed me on what that actually means, and it’s fair.

So here it is.

It’s owners who see AI as something for younger people, rather than something their business needs.

It’s expecting the next generation of staff to want exactly what we wanted at their age.

And it’s ignoring the structural shifts already under way: how people are employed and rewarded, how agents charge, reservation deposits, blended fees.

All of that is coming at a hundred miles an hour, and too many agents are running from it.

Run at it instead. Change is your friend, not your foe.

If you’re not sure which of those to tackle first, talk to us. That’s exactly the conversation ICG is built for.

28/10/2026

Good supplier relationships are built on trust, not just price. ICG Collective is built to make the most of both: bringing agents and suppliers together as partners, with member offers that reward everyone involved.

Every member we have seen saves at least £4,000 to £5,000 a year, and the relationships behind those savings are ones worth having. Collaboration that pays, on both sides.

Speak to us about ICG Collective today https://bit.ly/4yF1Om9

27/10/2026

Why ICG Collective Exists

The estate agency industry creates an enormous amount of wealth.
The problem is, most of it leaves the industry and never comes back in.

That's the exact problem we set out to solve.
Add rising costs, constant pressure to keep up with new technology, and it's an increasingly difficult space to run a business in.

What we wanted to build was a networked way of thinking, so agents aren't making these calls alone.

It matters more now than it did five years ago because more money is leaving this industry than ever before, and owners need to find ways to build income beyond just the house sale.

26/10/2026

A good plan for next year is worth having. A network behind that plan is worth even more. The agencies that feel confident about the year ahead are rarely the ones going it alone.

ICG Community brings agents together to share what works, sense-check each other's thinking, and prepare for the year ahead with more than their own experience to draw on. Preparation is always easier with people in your corner.

Prepare for next year with a network behind you https://bit.ly/4yF1Om9

25/10/2026

Our industry didn’t get overwhelmed by change overnight.

We earned it, by putting it off for years.

If we’d changed bit by bit, none of this would feel like a tsunami. Instead we stayed put. Then stayed put again.

Now it’s all arriving at once.

I’m not pointing fingers. I’ve spent most of my life in this industry, so it’s on me as much as anyone.

But the answer isn’t to freeze.

Standing still feels safe because it’s familiar. It isn’t safe.

There’s always somebody ready to eat your lunch.

The good news is you don’t have to tackle everything in one go.

Pick the thing you’ve been putting off the longest and start there.

Then pick the next one.

If you’d like help working out where to start, give us a shout.

23/10/2026

Year-end is a good time to look at your team with fresh eyes. Often the person ready to step up is already on your payroll, waiting for the chance and the support to grow into it.

Spotting and developing that potential is cheaper, and more rewarding, than always hiring from outside. ICG Careers helps you grow the talent you already have, so next year's team is stronger than this year's.

Grow the talent you already have https://bit.ly/4yF1Om9

22/10/2026

Is the market dead, or did you stop preparing for it? It’s worth being honest about which.

I get messages like this every week, and I understand the frustration.

But the agents I hear moaning loudest about a dead market are usually the ones who eased off when things were busy.

Prospecting dropped. Follow-ups slipped.

Nobody noticed because the phone was ringing anyway.

A quieter market just exposes it.

So stop asking when it’ll pick up.

Ask what your plan is for the next ninety days, and write it down.

Who are you calling, how often, and why should they pick up?

Your behaviour moves your numbers more than the headlines do.

If you haven’t got a plan yet, send me what you’ve got and let’s build one.

21/10/2026

A single independent has little leverage when dealing with suppliers. A network of agents is a different conversation entirely. That is the quiet advantage of ICG Collective: you get access to deals and terms you could never negotiate on your own, because you are no longer negotiating on your own.

It is strength in numbers, turned into a genuine commercial edge for independents.

Speak to us about ICG Collective today https://bit.ly/4yF1Om9

20/10/2026

“Is this network worth paying for?” is the wrong question.

Ask what you’ll actually get back.

Some networks are genuinely good, and I’ll happily point you towards them even if they’re not ours.

Others are just another piranha nibbling at your profit.

The only way to tell is to look at what comes back to you.

Savings. Better suppliers. Knowledge you couldn’t easily get anywhere else.

For ICG, it’s £85 a month for a single office.

Our Collective members are saving around £8,000 a year per branch on average, and they own a share of what we’re building together.

That’s the kind of return I’d want to see from anything I paid for.

Talk to me and I’ll give you an honest view, on ours and on everyone else’s.

Address

9th Floor, Ocean House, The Ring
Bracknell
RG121AX

Website

https://www.icgapproved.co.uk/

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